The Beer Revolution is growing and Beerhouse is expanding to Centurion. Beerhouse opens its third site, after Cape Town Long Street and Johannesburg Fourways, in the neighbourhood of Centurion Pretoria in the space the legendary Firkin Pub occupied for 21 years. We will be opening our doors to our 30 taps, 99 bottles and hand crafted food from Friday the 25th of November after giving the old pub an exciting Beerhouse yellow makeover. The new Centurion site is part of company’s expansion plans to be South Africa’s go-to venue for beer choice, knowledge and experiences with 20 Beerhouse outlets nationwide by 2020.
Beerhouse as a concept was forged in the inquiring and restless mind of Randolf Jorberg. Beerhouse’s ‘Head Dreamer’ teamed up with Murray Slater “Beer Whisperer” with the mission of providing an inclusive unique experience with a large curated library of beer. The whisperer and dreamer were joined by Roy MacAskill “The Tasty One” who better than anyone in the country understands beer and food. His kitchen’s hand crafted food from around the globe compliment our variety of beer. His talent for beer and food pairing is unrivalled and is driven by quality. On it’s drive to bring the world’s oldest and greatest beverage to all parts of South Africa Beerhouse is now expanding. Centurion is number three with 17 more houses of beer to come by 2020.
Its beverage offering is spearheaded by its 99 bottles of beer on the wall, 30 taps including local and international beers and non-beer offerings like gin & tonic, ice tea and cold brew coffee on tap. Intuitive navigational tools that reside in Beerhouse’s beautifully constructed menus empower guest with the ability to choose a beer for themselves based on their preferences. The beer list is complimented by a tight but inventive wine, spirits and soft offering. Beerhouse is committed to being a tasting room for the burgeoning beer industry supporting local micro-breweries and giving them a podium on which to shine. Beerhouse Navigators are robustly trained on beer and how to navigate you through beer lands exciting landscape. Beerhouse are the instigators, propagators and curators of the Beer Revolution. Everyone leaves Beerhouse a beer lover.
Hand crafted food from around the globe that takes into consideration traditional beer food and items that push the taste envelopes. A unique and interesting snack menu allows hungry beer drinkers to indulge in a great variety of beer friendly fare including pork crackling, edamame beans, oepsies (Beer glazed bacon on a stick) and bitterballen. Beerhouse classics such as curry wurst, ribs, burgers and flammkuchen are crowd pleasers with quality and value for money being our kitchen’s driving philosophy. A strong food and beer pairing seam runs throughout the menu with beer pairing icons on each menu and a dedicated food and beer matching section. Look out for our popular daily lunch specials for R50 that includes a beer, soft drink or cider.
Beerhouse offers a comprehensive array of entertainment including, pub quizzes, silent discos, comedy nights, live music, weekend DJ’s, free beer tastings at our Beer School, #FreeBeerFriday and our flagship event Meet The Brewers food and beer pairing evenings. The entertainment offering is inclusive and curated for all tastes and desires. A varied sport offering with multiple screens including a projected big screen makes Beerhouse a buzz of excitement on sporting days especially those where South Africa take on their rivals on the international stage.
Beerhouse is a contemporary beer hall that takes the great central European countries traditional beer halls social atmosphere and combines it with modern décor with quirky beery flair which makes Beerhouse comfortable, accessible and inclusive. Inspired by the trademark colour of the beverage which we serve to exalt; the golden yellow can be seen throughout the restaurant and bar and serves as a large influence in the identity of the brand. Beerhouse Centurion will be crowd funding a beer bottle light installation in collaboration with Belgian beer brand Vedett and our new customers. We will sell Vedett beer at cost price and every bottle will be collected clean and up-cycled and arranged into a spectacular light feature.
Beer represents 77.8% of total liquor volumes in South Africa, with a volume increase of 45 million litres and a total value increase of R3,89 billion in the 2015 alone. The Super-premium (‘Craft’) beer market is in the early development stage but Standard Bank estimates it grew 30% in 2015, 35% this year and could make up as much as 18 million litres by 2017. This would give it a 2.1% market share – from just 0.3% in 2011.
Phone: +27 12 663 1211
All good stories start with a beer (alright I will be honest – a few beers) and so one cosy winter night, beer in hand, I was scrolling through my Facebook news feed and came across the ‘Brewed with Love’ Campaign, this campaign struck me as unfair. Besides the fact that carrying a child is a lot harder than sipping on your favourite brew, it was the fact that men have this authentic point of reference when it comes to enjoying beer while advertising portrays women half naked, sultrily gazing at the camera in some awkward pose. You only need do a quick google search to find the extent that women are objectified when it comes to advertising beer.
So initially my light bulb moment was to create some kind of meme which authentically portrays women in beer. But the more I thought about it, the more I realised that actually there is much more that can be done. The South African beer industry already has some strong women who are playing on equal terms to the men and I wanted to engage them in this campaign to get their views and experiences. And so the #shelovesbeer campaign was born. This campaign will launch on the 9th August 2016 in line with National Women’s Day, to recognise the women who are leading the Beer Revolution and to inspire many more to join us!
What started with a Facebook Group (called #shelovesbeer) of 10 women has now grown to 89 vivacious, smart, beer loving ladies with the aim to create dialogue that celebrates women in beer and to give them a way to engage with beer in a positive and uplifting way. It is also aimed at providing the opportunity to connect, share, learn, inspire and educate.
We really do have some amazing women to celebrate. Apiwe Nxusani-Mawela a lady of many firsts including the first black South African person to be certified as a beer judge through the Beer Judging Certification Programme (BJCP) and the first black female shareholder in a microbrewery in South Africa.
Frieda Dehrmann, Consumer Science and Sensory Manager at SABMiller, Frieda was awarded SABMiller’s Global Taster of the Year 2012 an event that drew 1600 participants from six international regions served by SABMiller.
Meghan McCulloch (Jack Black Brewing Company) and Phillipa Wood (Darling Brew) both pioneers of craft beer in South Africa, starting their brands with their hubbys back in 2007, both beautiful breweries and tasting rooms have opened their doors in the last 12 months.
And of course Lucy Corne craft beer blogger, author, BJCP judge and president of the SouthYeasters Homebrew Club in the Western Cape.
At first we exchanged stories about the challenges we had faced as women who enjoy a brew and are in the beer industry and it was clear that our experiences were all very similar: being offered beer alternatives or fruit beers instead of being asked our preferences; not being taken seriously in our opinions, tastes and advice or people suggesting that you “tart up” your female servers to punt more beers to Joe public. Don’t get me wrong, we are all supported by our male industry counterparts but the reality is that most people already underestimate a woman’s knowledge and understanding before we even open our mouths.
With that part neatly tucked out of the way, we couldn’t have this group turn into a moan fest. We started talking about strategies to deal with this….the main theme that came out was just keep on doing what you are doing gals, surprise them with your equal (if not better 😉 ) skills, expertise, attitude and discerning taste in beer!
The group has now collaborated on the #shelovesbeer campaign, which will showcase the smart and sassy beer lovers across South Africa, with the hope that we can create a platform to connect with more beer souls to explore their passion.
So what’s actually happening on Women’s Day? Well we have already had two brew days. In Cape Town, Lucy Corne and BeerLab’s Lynnae Endersby brewed the dark and hoppy ‘Orange is the New Black IPA’ while in Johannesburg, Amber x Brown Ale ‘African Queen on Vic Secret’ was brewed by Apiwe Nxusani-Mawela & Michelle Erasmus. The ladies’ brews will be available at Beerhouse on Long (Orange is the New Black) and Beerhouse Fourways (African Queen on Vic Secret) on the 9th August.
We have also had two photo shoots with the girls from the #shelovesbeer group for the campaign and used it as an opportunity for an informal networking session to have a laugh and talk about beer. I would like to extend a special thanks to the girls on the ground making things happen (have look at Janine & Precious’ Blog)!
On the 9th August we will go live with a social media campaign via Beerhouse social media using the #shelovesbeer. SABMiller are running a parallel campaign to celebrate their wonderful women in beer and Beerhouse will have an in store promotion with both beers brewed specifically for the day being on tap for free! So come along to have a taste and meet some of the girls!
#shelovesbeer doesn’t end on National Women’s Day, this is a community for women to talk about something they love, exchange ideas, create meetups and share skills. There is a wonderful world of beer waiting for you!
Let’s raise a glass to the women who bring you your beer! Cheers to us 🙂
How to get more involved in the beer industry:
Beginners/Bit of Fun:
- Beer School at Beerhouse: September Dates TBC
- #CraftGeekingAtTwoOkes – Brewery Tour: 27th August 2016
- BeerLab’s Beer School: Cape Town Every second Saturday of the month
- Meet the Brewer ‘Grass Roots Edition’: Beerhouse on Long 24th August 2016 & Beerhouse Fourways 31st August 2016
- Brewcraft’s Saturday Sessions: Next one is 10th September 2016
- Know you Beer: Cape Town 4th October – November 8th 2016
- Siebel Sensory Analysis Course: 17th September Cape Town and 22nd October Durban
- Brewing Beyond the Basics: Cape Town 28th—30th October 2016
- Beer Boot Camp: Johannesburg 8th July 2017 and Cape Town 15th July 2017
- The Bierfest: Johannesburg 2nd – 4th September, Durban 30th September – 1st October & Cape Town 4th – 6th November
- Thousand Sensations Craft Beer & Food Festival: George 16th & 17th September 2016
- Rosetta Craft Beer Festival: KZN 24th September 2016
- SouthYeasters Spring Festival: Stellenbosh 26th September 2016
- Pecanwood Oktoberfest: KZN 29th October 2016
- Cape Town Festival of Beer: 25th November 2016
- Clarens Festival of Beer: 24th February 2016
Brewery Tasting Rooms/Brew Pubs
- SAB World of Beer
- Cape Brewing Company
- Darling Brewery
- Jack Black Brewing Company
- Aegir Project – Independent Brewery
- Copperlake Brewing Company
- RIOT Beer
Precious Katsande started at Beerhouse Fourways back in 2014 as our Admin Fairy, she now runs all of the admin for the store and is a member of the Social Media & Marketing team for HQ. She is studying PR and Communication and her biggest beer goal is to grow from being a novice beer drinker to an adept beer lover.
Janine van Wulven started at Beerhouse on Long in 2013 as a bartender and worked her way up to become the first female general manager, not only does she run the entire shop she is also a key member of the Social Media & Marketing team and created the ‘Pint for a Purpose’ initiative which has raised over R80, 000 to date for charity. These are the ladies who were on the ground for the #shelovesbeer campaign launching on National Women’s Day (9th August 2016). The campaign will address common stereotypes faced by women within the industry as well as those who just love having a beer! They have played a crucial role in creating a community for women to talk about something they love, exchange ideas, create meetups and share skills. It was great to have such strong ambitious women on the ground helping me bring this campaign to life! Have a look at my blog on the concept behind #shelovesbeer: link to blog)
What about this campaign piqued your interest?
Precious: I have just began my journey, I have fallen in love with beer! I have also come across many stereotypes about women in the beer industry, so how could I not get involved in such a bold campaign? From the moment that Hayley and Janine pitched the idea to me I wanted to be involved!
I was given the opportunity to meet and mingle with fierce and remarkable women that are leaders and the backbone of the South African beer industry. There is no better way to spend an afternoon than in great company, with fun conversation and thirst quenching pints!
Janine: Being one of the forerunners of the #shelovesbeer campaign I have had so much fun getting involved in all aspects of organising this campaign from concept and now into a finished product. Having a background in film I naturally took the lead for the photo shoot we did in Cape Town. In this photo shoot I worked with my life-long friend and fashion photographer Gavin van den Berg as well as all of the wonderful women involved in the South African beer industry.
What was your favourite part of the campaign and/or what was the part that you played?
Precious: My favourite part of the campaign was when we went to Brewhogs Brewery, where Apiwe Nxusani-Mawela and Michelle Erasmus brewed the “African Queen Vic Secret Amber Ale”, which will be available at Beerhouse Fourways on the 9th August for you all to try (Lucy Corne & Lynnae Endersby have brewed a Black IPA, ‘’Orange is the New Black’, which will be available at Beerhouse on Long). It was lovely to see women of all ages, from all walks of life, representing the beer industry, showing up and united by our love for beer. We did not all know each other but we had one thing in common, beer! Getting the conversations started was not too hard, these women are confident and love all things beer!
It was very fascinating and educating to watch Apiwe and Michelle in action, getting their hands dirty and working their magic. I’m yet to get over the intrigue of the brewing process; the incredible journey of the grain through the brewing house and ultimately into the glass.
I also really enjoyed hosting the women at Beerhouse Fourways on the 25th of July for our photo shoot. We had an absolute blast and Chloe Boshoff our photographer was incredible. You can feel her love for her art in her attitude and the awesome pics!
Janine: At Beerhouse on Long we shot two concepts in one day, a set of profile pictures and the Grain to Glass concept both of which form the #shelovesbeer campaign. Grain to Glass is our way to show how women are involved in various, if not all of the aspects of the beer industry. Whether it be brewing beer, being a sales rep, a bartender, a manager or even just a girl who loves drinking beer. This campaign shows that girls can and already are do it all in the industry.
I oversaw the Cape Town bio pictures and as tiring as I had to keep my energy levels up, ensuring that we got the best shots while also keeping it natural and fun of all these women, my favourite part was having the time to get to know everyone. When it hit me that we have so many women in the industry (and they are really interesting and cool chicks) I realised that we have something extremely special. A sorority of girls in beer!
What is #shelovesbeer to you and what is your advice for women that want to be a part of the movement?
Precious: #Shelovesbeer to me is about women in the industry taking a stand and saying, we love beer, we drink beer, we speak beer, we make beer and we are unrelenting and unapologetic about that.
My advice to anyone wanting to join this movement is, buckle up, exciting times are coming! Do not be intimidated by what society says about women and beer. We are breaking boundaries, making our own rules and loving every minute of it!
Thank you to all the women that took part in this amazing campaign, from the brewers, to the photographers and to all the girls that showed up and made all this possible, YOU ROCK!
Janine: #shelovebeer women stand out in a crowd full of ordinary. Any girl that wants to be apart of our movement must just do it! I think as a group we have nothing but love for the women that share our common goal and common interest.
Watch out for the campaign that will launch on social media on the 9th August 2016.
Cheers to the girls!
Stay Thirsty, Stay Curious!
Beerhouse is proud and excited to announce a partnership with Leo District 410A of the Lions Club International and Cape Brewing Company that will allow Beerlovers to know they are doing good while drinking their beer. It’s that easy: get down to Beerhouse, order your pint of CBC Pilsner or your bottle of CBC Lager, drink it, and then pat yourself on the back.
Proceeds from the sale of CBC beer go to Leo District 410A of the Lions Club International, who will use the money to buy food for various shelters and soup kitchens in the greater Long Street and Fourways areas.
CBC have always been trendsetters in the South African micro-brewing scene, and this initiative is no different. We’re hoping CBC have set the bar for social responsibility, and that other major players in the industry will follow suit. Anyone wanting to get involved can get in touch here. C’mon South African Beerlovers, let’s spread good cheer with our beer!
Last week was an incredibly emotional week for all concerned. In the midst of the adversity faced by the Joe’s family and friends and the Beerhouse staff, we find ourselves extremely grateful for all the support afforded us by the community, our suppliers and our loyal Beerhouse customers.
“In memory of Joe”, the Joe Kanyona Memorial Donation page, has raised R46,647 so far in support of Joe’s wife and four month-old daughter, receiving donations from as far afield as New York, London and Sydney. Thank you to all who have donated thus far – your generosity is much appreciated.
We’re also grateful to Lakeside, Apollo, CBC, The Belgian Beer Co., Windermere, Woodstock and Jack Black, who have sponsored a special ‘keg wall’ at Beerhouse on Long in Joe’s honour. The keg wall and other in-store fund-raising has seen a further R55,000 raised on behalf of Joe’s family. We encourage all who would help to come down to Beerhouse and pull a pint in honour of Joe.
We will continue to support the police investigation into Joe’s death.
Please accept heartfelt thanks on behalf of Joe’s family and the Beerhouse staff for your ongoing support through this tragedy. We are deeply grateful.