The Beer Revolution is growing and Beerhouse is expanding to Centurion. Beerhouse opens its third site, after Cape Town Long Street and Johannesburg Fourways, in the neighbourhood of Centurion Pretoria in the space the legendary Firkin Pub occupied for 21 years. We will be opening our doors to our 30 taps, 99 bottles and hand crafted food from Friday the 25th of November after giving the old pub an exciting Beerhouse yellow makeover. The new Centurion site is part of company’s expansion plans to be South Africa’s go-to venue for beer choice, knowledge and experiences with 20 Beerhouse outlets nationwide by 2020.
Beerhouse as a concept was forged in the inquiring and restless mind of Randolf Jorberg. Beerhouse’s ‘Head Dreamer’ teamed up with Murray Slater “Beer Whisperer” with the mission of providing an inclusive unique experience with a large curated library of beer. The whisperer and dreamer were joined by Roy MacAskill “The Tasty One” who better than anyone in the country understands beer and food. His kitchen’s hand crafted food from around the globe compliment our variety of beer. His talent for beer and food pairing is unrivalled and is driven by quality. On it’s drive to bring the world’s oldest and greatest beverage to all parts of South Africa Beerhouse is now expanding. Centurion is number three with 17 more houses of beer to come by 2020.
Its beverage offering is spearheaded by its 99 bottles of beer on the wall, 30 taps including local and international beers and non-beer offerings like gin & tonic, ice tea and cold brew coffee on tap. Intuitive navigational tools that reside in Beerhouse’s beautifully constructed menus empower guest with the ability to choose a beer for themselves based on their preferences. The beer list is complimented by a tight but inventive wine, spirits and soft offering. Beerhouse is committed to being a tasting room for the burgeoning beer industry supporting local micro-breweries and giving them a podium on which to shine. Beerhouse Navigators are robustly trained on beer and how to navigate you through beer lands exciting landscape. Beerhouse are the instigators, propagators and curators of the Beer Revolution. Everyone leaves Beerhouse a beer lover.
Hand crafted food from around the globe that takes into consideration traditional beer food and items that push the taste envelopes. A unique and interesting snack menu allows hungry beer drinkers to indulge in a great variety of beer friendly fare including pork crackling, edamame beans, oepsies (Beer glazed bacon on a stick) and bitterballen. Beerhouse classics such as curry wurst, ribs, burgers and flammkuchen are crowd pleasers with quality and value for money being our kitchen’s driving philosophy. A strong food and beer pairing seam runs throughout the menu with beer pairing icons on each menu and a dedicated food and beer matching section. Look out for our popular daily lunch specials for R50 that includes a beer, soft drink or cider.
Beerhouse offers a comprehensive array of entertainment including, pub quizzes, silent discos, comedy nights, live music, weekend DJ’s, free beer tastings at our Beer School, #FreeBeerFriday and our flagship event Meet The Brewers food and beer pairing evenings. The entertainment offering is inclusive and curated for all tastes and desires. A varied sport offering with multiple screens including a projected big screen makes Beerhouse a buzz of excitement on sporting days especially those where South Africa take on their rivals on the international stage.
Beerhouse is a contemporary beer hall that takes the great central European countries traditional beer halls social atmosphere and combines it with modern décor with quirky beery flair which makes Beerhouse comfortable, accessible and inclusive. Inspired by the trademark colour of the beverage which we serve to exalt; the golden yellow can be seen throughout the restaurant and bar and serves as a large influence in the identity of the brand. Beerhouse Centurion will be crowd funding a beer bottle light installation in collaboration with Belgian beer brand Vedett and our new customers. We will sell Vedett beer at cost price and every bottle will be collected clean and up-cycled and arranged into a spectacular light feature.
Beer represents 77.8% of total liquor volumes in South Africa, with a volume increase of 45 million litres and a total value increase of R3,89 billion in the 2015 alone. The Super-premium (‘Craft’) beer market is in the early development stage but Standard Bank estimates it grew 30% in 2015, 35% this year and could make up as much as 18 million litres by 2017. This would give it a 2.1% market share – from just 0.3% in 2011.
Phone: +27 12 663 1211
All good stories start with a beer (alright I will be honest – a few beers) and so one cosy winter night, beer in hand, I was scrolling through my Facebook news feed and came across the ‘Brewed with Love’ Campaign, this campaign struck me as unfair. Besides the fact that carrying a child is a lot harder than sipping on your favourite brew, it was the fact that men have this authentic point of reference when it comes to enjoying beer while advertising portrays women half naked, sultrily gazing at the camera in some awkward pose. You only need do a quick google search to find the extent that women are objectified when it comes to advertising beer.
So initially my light bulb moment was to create some kind of meme which authentically portrays women in beer. But the more I thought about it, the more I realised that actually there is much more that can be done. The South African beer industry already has some strong women who are playing on equal terms to the men and I wanted to engage them in this campaign to get their views and experiences. And so the #shelovesbeer campaign was born. This campaign will launch on the 9th August 2016 in line with National Women’s Day, to recognise the women who are leading the Beer Revolution and to inspire many more to join us!
What started with a Facebook Group (called #shelovesbeer) of 10 women has now grown to 89 vivacious, smart, beer loving ladies with the aim to create dialogue that celebrates women in beer and to give them a way to engage with beer in a positive and uplifting way. It is also aimed at providing the opportunity to connect, share, learn, inspire and educate.
We really do have some amazing women to celebrate. Apiwe Nxusani-Mawela a lady of many firsts including the first black South African person to be certified as a beer judge through the Beer Judging Certification Programme (BJCP) and the first black female shareholder in a microbrewery in South Africa.
Frieda Dehrmann, Consumer Science and Sensory Manager at SABMiller, Frieda was awarded SABMiller’s Global Taster of the Year 2012 an event that drew 1600 participants from six international regions served by SABMiller.
Meghan McCulloch (Jack Black Brewing Company) and Phillipa Wood (Darling Brew) both pioneers of craft beer in South Africa, starting their brands with their hubbys back in 2007, both beautiful breweries and tasting rooms have opened their doors in the last 12 months.
And of course Lucy Corne craft beer blogger, author, BJCP judge and president of the SouthYeasters Homebrew Club in the Western Cape.
At first we exchanged stories about the challenges we had faced as women who enjoy a brew and are in the beer industry and it was clear that our experiences were all very similar: being offered beer alternatives or fruit beers instead of being asked our preferences; not being taken seriously in our opinions, tastes and advice or people suggesting that you “tart up” your female servers to punt more beers to Joe public. Don’t get me wrong, we are all supported by our male industry counterparts but the reality is that most people already underestimate a woman’s knowledge and understanding before we even open our mouths.
With that part neatly tucked out of the way, we couldn’t have this group turn into a moan fest. We started talking about strategies to deal with this….the main theme that came out was just keep on doing what you are doing gals, surprise them with your equal (if not better 😉 ) skills, expertise, attitude and discerning taste in beer!
The group has now collaborated on the #shelovesbeer campaign, which will showcase the smart and sassy beer lovers across South Africa, with the hope that we can create a platform to connect with more beer souls to explore their passion.
So what’s actually happening on Women’s Day? Well we have already had two brew days. In Cape Town, Lucy Corne and BeerLab’s Lynnae Endersby brewed the dark and hoppy ‘Orange is the New Black IPA’ while in Johannesburg, Amber x Brown Ale ‘African Queen on Vic Secret’ was brewed by Apiwe Nxusani-Mawela & Michelle Erasmus. The ladies’ brews will be available at Beerhouse on Long (Orange is the New Black) and Beerhouse Fourways (African Queen on Vic Secret) on the 9th August.
We have also had two photo shoots with the girls from the #shelovesbeer group for the campaign and used it as an opportunity for an informal networking session to have a laugh and talk about beer. I would like to extend a special thanks to the girls on the ground making things happen (have look at Janine & Precious’ Blog)!
On the 9th August we will go live with a social media campaign via Beerhouse social media using the #shelovesbeer. SABMiller are running a parallel campaign to celebrate their wonderful women in beer and Beerhouse will have an in store promotion with both beers brewed specifically for the day being on tap for free! So come along to have a taste and meet some of the girls!
#shelovesbeer doesn’t end on National Women’s Day, this is a community for women to talk about something they love, exchange ideas, create meetups and share skills. There is a wonderful world of beer waiting for you!
Let’s raise a glass to the women who bring you your beer! Cheers to us 🙂
How to get more involved in the beer industry:
Beginners/Bit of Fun:
- Beer School at Beerhouse: September Dates TBC
- #CraftGeekingAtTwoOkes – Brewery Tour: 27th August 2016
- BeerLab’s Beer School: Cape Town Every second Saturday of the month
- Meet the Brewer ‘Grass Roots Edition’: Beerhouse on Long 24th August 2016 & Beerhouse Fourways 31st August 2016
- Brewcraft’s Saturday Sessions: Next one is 10th September 2016
- Know you Beer: Cape Town 4th October – November 8th 2016
- Siebel Sensory Analysis Course: 17th September Cape Town and 22nd October Durban
- Brewing Beyond the Basics: Cape Town 28th—30th October 2016
- Beer Boot Camp: Johannesburg 8th July 2017 and Cape Town 15th July 2017
- The Bierfest: Johannesburg 2nd – 4th September, Durban 30th September – 1st October & Cape Town 4th – 6th November
- Thousand Sensations Craft Beer & Food Festival: George 16th & 17th September 2016
- Rosetta Craft Beer Festival: KZN 24th September 2016
- SouthYeasters Spring Festival: Stellenbosh 26th September 2016
- Pecanwood Oktoberfest: KZN 29th October 2016
- Cape Town Festival of Beer: 25th November 2016
- Clarens Festival of Beer: 24th February 2016
Brewery Tasting Rooms/Brew Pubs
- SAB World of Beer
- Cape Brewing Company
- Darling Brewery
- Jack Black Brewing Company
- Aegir Project – Independent Brewery
- Copperlake Brewing Company
- RIOT Beer
On Thursday 15th May we had a Roof Wetting Party for Beerhouse Fourways. We had a party on site before we start construction on the new Beerhouse. Influential Jozi beer people, media, suppliers, builders, potential investors, new neighbours, friends and family made up a jolly group of beer lovers. Traditionally a roof wetting function or ritual involves wetting of the actual roof. This is done to check that the new roof is properly sealed off from the elements. At our roof wetting we did more of an internal wetting and stress test to the liver, as the building is already built and we just wanted to celebrate once before we begin the re-building and shopfitting of our premises.
Beer suppliers and Breweries were very forthcoming with donations of delicious beer. A short presentation on the Beerhouse concept and what we aim to achieve was followed by a beautifully cooked lamb spit roast. Our guest really took our Beerhouse building site and there is a lot of enthusiasm towards us setting up a house full of beer in Jozi.
Sadly we have to close the doors again after the party and get our overalls on and load up with some elbow grease and get stuck into transforming the site into a beautiful experience of the senses. We cant wait to open and share our love for beer with everyone in the place of gold.
Until then Stay Thirsty/ Stay Curious.
We got a busy weekend ahead. Many craft beers to taste and many locations to visit for the first Beerhouse in Johannesburg. We need your help finding the right location and offer a bounty of all our #99bottles of beer for those that do.
We admit that it is very demanding being a part of the Beerhouse Team, one task we particularly dislike is travelling to beer festivals to sample different and interesting beers and to meet the skilled brewers that make them. But hey, someone’s got to do it!
Friday and Saturday (February 21st-22nd) our Head Dreamer Randolf and Beer Whisperer Murray will be making their way up to the Clarens Beer Festival to complete this arduous task, knowing that they are doing it for the greater good of beer… It seems that there will be up to 17 of the countries top micro-brewers on show and the boys intend to test each one a couple of times at least 🙂
I will be joining them on part of this epic journey up over the pretty mountains through to the Free State and eventually into Gauteng with the sole mission of finding a venue for our expansion into Johannesburg.
We ask that you, our dear Beer Lovers, help us to find the newest addition to the Beerhouse family!
We are eagerly waiting for your recommendations and particularly your introductions to friends or family who either work in hospitality or are property developers/landlords looking for the most awesome tenant or future employer.
Or if you have the perfect spot close to your work or even down the road from your house, then email us the details and/or a picture of the empty space with possible landlords details, if they are advertised somewhere 🙂
For the recommendation that gets us the deal we will be giving away a voucher good for all 99 bottles of beer we stock at each Beerhouse!
So please do get in touch, the team will be available for meetings all day the 24th and 25th February….
Stay thirsty, stay curious!
Hayley – The Empire Builder
The ONLong business owner association is a collaboration of several business owners from Long Street, Beerhouse being one of them. We identified a number of key areas where we can help improve Long Street, making it into the heart and soul of Cape Town and a more attractive and secure place.
Update: Today on the 30th of December there’s finally the Certificate of Temporary Closure and the following media release by the City of Cape Town:
CITY OF CAPE TOWN 30 DECEMBER 2013 MEDIA RELEASE
Portion of Long Street to be temporarily closed on New Year’s Eve
The City of Cape Town has granted an application for a portion of Long Street to be temporarily closed to traffic tomorrow evening, 31 December 2013.
Long Street, between Wale Street and Buitensingel only, will be closed from 20:00 to 04:00.
The following intersections will be affected:
· Loop and Dorp Streets
· Loop and Pepper Streets
· Loop and Leeuwen Streets
· Loop and Buiten Streets
· Loop and Bloem Streets
· Keerom and Bloem Streets
Emergency vehicles and MyCiTi busses will still be able to travel on this route, but it will be closed to all other vehicles. Traffic officials and CCID officers will be on duty to manage traffic flow.
This section of the street traditionally accommodates a large number of pedestrians on New Year’s Eve and the closure was therefore granted as an additional safety measure, following an application by affected businesses.
Issued by: Integrated Strategic Communication and Branding Department, City of Cape Town
New Years Eve 2013 is the perfect opportunity for ONLong to work together to help create the environment that we and our patrons want to be a part of. Previous experience has shown that the sheer number of people coming to the CBD to celebrate New Years causes havoc in Long Street. This is further aggravated by cars moving down Long Street trying to move through thousands of unmanaged people, drinking and partying in the streets, making the road their dance floor.
By voicing our joint concerns and partnering up with CCIDs Security Manager, Mo Hendricks, we approached the Ward Councillor, Dave Bryant, for assistance in escalating our concerns and identifying NYE 2013 an opportunity to make Long Street a ‘No Car Zone’.
Long Street will be temporarily closed to general traffic between 20h00 on Tuesday 31st December 2013 and 04h00 on Wednesday 1st January 2014.
Through ensuring that the only vehicles to travel on Long Street from 8 p.m. 31st December to 06:00 on the 1st January to be MyCiTi we identified a number of benefits to the public including:
- Increased response time for emergency vehicles
- Better observation opportunities for security officials
- Increased control
- Less congestion reduces opportunity for theft, damage and injury
- Better experience for patrons on Long Street
- Increased safety for patrons and local businesses
We came up with a three-pronged strategy to drive forward this closure:
- Approach SAPS to support the closure by submitting an application for the closure of Long Street to the City of Cape Town.
- Gain support from the Event Organiser of CPT Design Capital 2014 and Ministrel NYE events to extend the scope of their current plans to keep Wale/Long St closed and also close of all side streets leading to Long St.
- ONLONG business owners association to provide additional resource to firm up existing resource provided by CCID and ONLONG
We have managed to achieve all 3 of these activities. As part of this application the ONLONG business association has committed to contribute up to 20 private security officers to patrol Long Street on NYE on top of their existing security for their own venues and CCID officers on the road. These guards will be managed over radio by CCID and hired in addition to the private securities of each venue.
We would like to thank the business owners of the following venues to commit to sponsor 19 additional guards so far: Bob’s Bar (5 guards!), The Dubliner (3 guards), Beerhouse (3 guards), SGT Pepper (3 guards) Jo’Burg, Marvel, Nomnom/Clay Oven, Fiction, Arriba sponsoring one guard each and we are awaiting some more confirmations to get to the 20 guards on duty during NYE. Long Street Venues, that would like to join this effort, are asked to contact us immediately via Email.
By sponsoring additional security guards each business is showing their commitment to making Long Street a safe and secure environment for all visitors and not just those who come to our venues!
Starting this process spontaneously only two weeks ago, we are chuffed, that we got this far in such a short time and thank all public and private stakeholders for their very cooperative approach.
Hayley Slater and Randolf Jorberg for the ONLong Business owner association