All good stories start with a beer (alright I will be honest – a few beers) and so one cosy winter night, beer in hand, I was scrolling through my Facebook news feed and came across the ‘Brewed with Love’ Campaign, this campaign struck me as unfair. Besides the fact that carrying a child is a lot harder than sipping on your favourite brew, it was the fact that men have this authentic point of reference when it comes to enjoying beer while advertising portrays women half naked, sultrily gazing at the camera in some awkward pose. You only need do a quick google search to find the extent that women are objectified when it comes to advertising beer.
So initially my light bulb moment was to create some kind of meme which authentically portrays women in beer. But the more I thought about it, the more I realised that actually there is much more that can be done. The South African beer industry already has some strong women who are playing on equal terms to the men and I wanted to engage them in this campaign to get their views and experiences. And so the #shelovesbeer campaign was born. This campaign will launch on the 9th August 2016 in line with National Women’s Day, to recognise the women who are leading the Beer Revolution and to inspire many more to join us!
What started with a Facebook Group (called #shelovesbeer) of 10 women has now grown to 89 vivacious, smart, beer loving ladies with the aim to create dialogue that celebrates women in beer and to give them a way to engage with beer in a positive and uplifting way. It is also aimed at providing the opportunity to connect, share, learn, inspire and educate.
We really do have some amazing women to celebrate. Apiwe Nxusani-Mawela a lady of many firsts including the first black South African person to be certified as a beer judge through the Beer Judging Certification Programme (BJCP) and the first black female shareholder in a microbrewery in South Africa.
Frieda Dehrmann, Consumer Science and Sensory Manager at SABMiller, Frieda was awarded SABMiller’s Global Taster of the Year 2012 an event that drew 1600 participants from six international regions served by SABMiller.
Meghan McCulloch (Jack Black Brewing Company) and Phillipa Wood (Darling Brew) both pioneers of craft beer in South Africa, starting their brands with their hubbys back in 2007, both beautiful breweries and tasting rooms have opened their doors in the last 12 months.
And of course Lucy Corne craft beer blogger, author, BJCP judge and president of the SouthYeasters Homebrew Club in the Western Cape.
At first we exchanged stories about the challenges we had faced as women who enjoy a brew and are in the beer industry and it was clear that our experiences were all very similar: being offered beer alternatives or fruit beers instead of being asked our preferences; not being taken seriously in our opinions, tastes and advice or people suggesting that you “tart up” your female servers to punt more beers to Joe public. Don’t get me wrong, we are all supported by our male industry counterparts but the reality is that most people already underestimate a woman’s knowledge and understanding before we even open our mouths.
With that part neatly tucked out of the way, we couldn’t have this group turn into a moan fest. We started talking about strategies to deal with this….the main theme that came out was just keep on doing what you are doing gals, surprise them with your equal (if not better 😉 ) skills, expertise, attitude and discerning taste in beer!
The group has now collaborated on the #shelovesbeer campaign, which will showcase the smart and sassy beer lovers across South Africa, with the hope that we can create a platform to connect with more beer souls to explore their passion.
So what’s actually happening on Women’s Day? Well we have already had two brew days. In Cape Town, Lucy Corne and BeerLab’s Lynnae Endersby brewed the dark and hoppy ‘Orange is the New Black IPA’ while in Johannesburg, Amber x Brown Ale ‘African Queen on Vic Secret’ was brewed by Apiwe Nxusani-Mawela & Michelle Erasmus. The ladies’ brews will be available at Beerhouse on Long (Orange is the New Black) and Beerhouse Fourways (African Queen on Vic Secret) on the 9th August.
We have also had two photo shoots with the girls from the #shelovesbeer group for the campaign and used it as an opportunity for an informal networking session to have a laugh and talk about beer. I would like to extend a special thanks to the girls on the ground making things happen (have look at Janine & Precious’ Blog)!
On the 9th August we will go live with a social media campaign via Beerhouse social media using the #shelovesbeer. SABMiller are running a parallel campaign to celebrate their wonderful women in beer and Beerhouse will have an in store promotion with both beers brewed specifically for the day being on tap for free! So come along to have a taste and meet some of the girls!
#shelovesbeer doesn’t end on National Women’s Day, this is a community for women to talk about something they love, exchange ideas, create meetups and share skills. There is a wonderful world of beer waiting for you!
Let’s raise a glass to the women who bring you your beer! Cheers to us 🙂
How to get more involved in the beer industry:
Beginners/Bit of Fun:
- Beer School at Beerhouse: September Dates TBC
- #CraftGeekingAtTwoOkes – Brewery Tour: 27th August 2016
- BeerLab’s Beer School: Cape Town Every second Saturday of the month
- Meet the Brewer ‘Grass Roots Edition’: Beerhouse on Long 24th August 2016 & Beerhouse Fourways 31st August 2016
- Brewcraft’s Saturday Sessions: Next one is 10th September 2016
- Know you Beer: Cape Town 4th October – November 8th 2016
- Siebel Sensory Analysis Course: 17th September Cape Town and 22nd October Durban
- Brewing Beyond the Basics: Cape Town 28th—30th October 2016
- Beer Boot Camp: Johannesburg 8th July 2017 and Cape Town 15th July 2017
- The Bierfest: Johannesburg 2nd – 4th September, Durban 30th September – 1st October & Cape Town 4th – 6th November
- Thousand Sensations Craft Beer & Food Festival: George 16th & 17th September 2016
- Rosetta Craft Beer Festival: KZN 24th September 2016
- SouthYeasters Spring Festival: Stellenbosh 26th September 2016
- Pecanwood Oktoberfest: KZN 29th October 2016
- Cape Town Festival of Beer: 25th November 2016
- Clarens Festival of Beer: 24th February 2016
Brewery Tasting Rooms/Brew Pubs
- SAB World of Beer
- Cape Brewing Company
- Darling Brewery
- Jack Black Brewing Company
- Aegir Project – Independent Brewery
- Copperlake Brewing Company
- RIOT Beer
Update: 04 September 2017
We are thrilled to let you know that today was Joe’s daughter’s first day at school! She attends the L’école Française du Cap, Cape Town French School. She was awarded a full scholarship that covers her tuition at the private school from Pre-school to Matric (Baccalaureate) and is an effort led by the French School teachers and Beerhouse owner Randolf Jorberg.
Since Joe’s tragic death on the 20th of June 2015, the outpouring of support from the wider community of beer lovers and brewers has been very humbling. Last year we reached our fundraising target of R60000 towards the Joe’s Legacy Fund.
The money raised was put in a fund for his daughter to access when she starts school. With your help this young girl will have every opportunity to reach her potential.
Please feel free to continue to contribute to Joe’s Legacy Fund, HERE.
For more information on Joe’s Legacy please see our previous blog and update below:
One year on, from a senseless tragedy that took the life of our Doorman and friend Joe Kanyona, a sensitive and caring soul, we remember him and look forward to contributing to creating and safeguarding his legacy.
Joe was killed while on duty, protecting us, as he always did. We are committed to looking after his legacy and exercise this commitment by supporting his only child; his beloved daughter who was only 4-months-old when her father passed away on the 20th of June, 2015.
Last year, Beerhouse hosted various fundraisers in Joe’s honour. The proceeds donated by Beerhouse and our generous customers, were used to support Joe’s family. In remembering Joe, we are delighted to announce that his daughter has recently been awarded a full scholarship by the L’école Française du Cap, Cape Town French School. This extraordinary donation covers her tuition at the private school from Pre-school to Matric (Baccalaureate) and is an effort led by the French School teachers and Beerhouse owner Randolf Jorberg.
“Due to her combined heritage of both Xhosa and Congolese parents, she is a perfect fit for the bursary; we have no doubt this bursary, funded by the French School, will give her the otherwise impossible opportunity to shine academically and realise her potential, so critically hampered by the tragic loss of her father”.
“We are convinced her social integration in the school would pose no problem at all as she would benefit from a support network capable of shouldering her tough academic commitments, and be able blend easily into the diverse, multicultural student body of the French School of Cape Town.” reads a statement from French School Board Committee.
Further, Beerhouse was instrumental in establishing the Long Street Association -soon after Joe’s death. Long Street Association is working hard to keep those who work and visit Long Street safe and employs up to 10 law enforcement officers and security patrols to enhance security on Long Street.
The trial of the three accused of murder and conspiracy to murder of Joe Kanyona will resume again on 22nd June after postponement.
This year, on the anniversary of Joe’s untimely death, Beerhouse will be hosting fundraising events for the week 20th June to 27th June 2016. All proceeds will go to assisting with Martha’s care.
The Schedule of Joe’s Beerhouse Tribute Activity.
On Monday the 20th: Beerhouse will donate all the day’s revenues without any deductions for stock or operating cost to the Joe’s Legacy Fund. We ask our patrons to drink our taps dry.
The ticket sales and proceeds of Meet the Brewers food and beer pairing event on the evening of the 20th will also go to this Fund. Tickets for this event are on sale for R175 at Quicket and include 6 oak aged beers from Innis & Gunn (Scotland) paired with 6 canapés from the Beerhouse kitchen.
The rest of the week, (20th June to 27th June), Beerhouse will offer a ‘Pint for a Purpose’ tap. They will tap beer sponsored by Drifter Brewing Company, Atlantic Storm Brewery, Jack Black, Zebonkey Brewery, Apollo Brewing Company, Cape Brewing Co., Belgian Beer Company SA,Dissident Brewing Company, Red Sky Brew, Devils Peak Brewing Company who have donated kegs of beer to the cause. Breweries, that want to donate their beers for this purpose are asked to contact Beerhouse as soon as possible. All proceeds from the sale of these beers will go towards Joe’s Legacy Project fund.
If you are unable to join us over the week and wish to contribute please donate on our Back a Buddy page. Any additional donations are welcome.
****UPDATE 01 July 2016*********************************************
We have reached our initial goal of fundraising R40K to go towards Joe’s Legacy Fund ( below). Due to the amazing support and generosity from the beer community we still have donated kegs to raise funds with. We will continue our Pint-for-a-Purpose drive into the coming weeks and have extended our goal to R60K. Come drink us dry.
All funds raised will be held in a trust managed by Servo Fiduciary Services free of charge for the purpose to enable Joe’s daughter to cover all school related cost – transport, canteen cost, uniform, school trips, extracurricular activities, etc. If you are in a position to offer her a regular lift from the Goodwood area to Sea Point in time for school, please contact Beerhouse.
“Words cannot express how grateful we are at the outpouring of support that Joe’s family has received to date from the Western Cape and further afield. Joe had a tremendous impact on the Beerhouse family and Long Street when he was alive. His memory and our customer’s support are seared in our hearts and will never be forgotten. It is our hope that we will able to help secure a bright future for Joe’s daughter.” Randolf Jorberg, Beerhouse Owner.
Beerhouse is proud and excited to announce a partnership with Leo District 410A of the Lions Club International and Cape Brewing Company that will allow Beerlovers to know they are doing good while drinking their beer. It’s that easy: get down to Beerhouse, order your pint of CBC Pilsner or your bottle of CBC Lager, drink it, and then pat yourself on the back.
Proceeds from the sale of CBC beer go to Leo District 410A of the Lions Club International, who will use the money to buy food for various shelters and soup kitchens in the greater Long Street and Fourways areas.
CBC have always been trendsetters in the South African micro-brewing scene, and this initiative is no different. We’re hoping CBC have set the bar for social responsibility, and that other major players in the industry will follow suit. Anyone wanting to get involved can get in touch here. C’mon South African Beerlovers, let’s spread good cheer with our beer!
Last week was an incredibly emotional week for all concerned. In the midst of the adversity faced by the Joe’s family and friends and the Beerhouse staff, we find ourselves extremely grateful for all the support afforded us by the community, our suppliers and our loyal Beerhouse customers.
“In memory of Joe”, the Joe Kanyona Memorial Donation page, has raised R46,647 so far in support of Joe’s wife and four month-old daughter, receiving donations from as far afield as New York, London and Sydney. Thank you to all who have donated thus far – your generosity is much appreciated.
We’re also grateful to Lakeside, Apollo, CBC, The Belgian Beer Co., Windermere, Woodstock and Jack Black, who have sponsored a special ‘keg wall’ at Beerhouse on Long in Joe’s honour. The keg wall and other in-store fund-raising has seen a further R55,000 raised on behalf of Joe’s family. We encourage all who would help to come down to Beerhouse and pull a pint in honour of Joe.
We will continue to support the police investigation into Joe’s death.
Please accept heartfelt thanks on behalf of Joe’s family and the Beerhouse staff for your ongoing support through this tragedy. We are deeply grateful.
As part of our efforts to support Joe’s wife and four month-old daughter, we have erected a keg wall at Beerhouse on Long. Thanks to the generous sponsorship of Lakeside Beerworks, Woodstock Brewery, Jack Black, The Belgian Beer Co., Apollo Brewing, Cape Brewing Company (CBC) and Windermere, we are able to offer our patrons the chance to make a donation to the Kanyona family and pull a pint in honour of Joe.
Interested parties can also make a donation on our donation page, which has seen an overwhelming response from the public so far. Thank you to everyone who has shown their support; we are overwhelmed and extremely grateful for your kindness.