The Beer’o’clock video released – 99 Bottles are waiting!

We finally released the Beer’o’clock video by director Tavis Geeringh online. Enjoy!

Butho Ncube has over 10 years of experience in all kinds of video production, including documentary, live television, promotional and short film. Butho is privileged to have travelled around the world documenting stories, making new friends and learning about new cultures.

Tavis Geeringh has worked as a director, scriptwriter and editor on short documentaries and corporate films for nearly 10 years, and also has experience as a production manager on television commercials. When not shooting videos, Tavis can be found lurking in one of Cape Town’s many frozen yoghurt stores. His company name EXTRA MILE can be seen as a promise when it comes to dealing with his clients.

New Years Eve on Long Street

Happy New Year, Beer lovers!

If this night was a first taste of things to come, we are very much looking forward to celebrating with you on Long Street 2014! Long Street was buzzing all night, everybody was celebrating together, peaceful and safe. This is something we want to see more often, thanks to everybody who made it happen! 20 additional private securities paid for by Long Street businesses, lots of CCID officers and SAPS police officers made sure, that everybody felt safe and could enjoy themselves.

From all the conversations I had throughout the night with security officials, business owners, and partygoers I heard only positive, often enthusiastic reactions to the road closure.

This is an incredible team effort by all stakeholders on and around Long Street. THANK YOU! Mo Hendricks and all of CCID, SAPS and the business owners on Long showed, that they are serious about making Long Street into a safe partyzone and we can use this blueprint going forward into a great 2014!

I asked CCID and SAPS for statements on whether they had any incidents, other than happy people everywhere. I went through the streets and shot these photos – feel free to use them at your discretion, please credit / link to, if you use them online or in Print.

Randolf Jorberg (Beerhouse Proprietor)

Long Street Road closure for New Years Eve


The ONLong business owner association is a collaboration of several business owners from Long Street, Beerhouse being one of them. We identified a number of key areas where we can help improve Long Street, making it into the heart and soul of Cape Town and a more attractive and secure place.

Update: Today on the 30th of December there’s finally the Certificate of Temporary Closure and the following media release by the City of Cape Town:


Portion of Long Street to be temporarily closed on New Year’s Eve
The City of Cape Town has granted an application for a portion of Long Street to be temporarily closed to traffic tomorrow evening, 31 December 2013.
Long Street, between Wale Street and Buitensingel only, will be closed from 20:00 to 04:00.

The following intersections will be affected:
· Loop and Dorp Streets
· Loop and Pepper Streets
· Loop and Leeuwen Streets
· Loop and Buiten Streets
· Loop and Bloem Streets
· Keerom and Bloem Streets

Emergency vehicles and MyCiTi busses will still be able to travel on this route, but it will be closed to all other vehicles. Traffic officials and CCID officers will be on duty to manage traffic flow.
This section of the street traditionally accommodates a large number of pedestrians on New Year’s Eve and the closure was therefore granted as an additional safety measure, following an application by affected businesses.

Issued by: Integrated Strategic Communication and Branding Department, City of Cape Town

New Years Eve 2013 is the perfect opportunity for ONLong to work together to help create the environment that we and our patrons want to be a part of. Previous experience has shown that the sheer number of people coming to the CBD to celebrate New Years causes havoc in Long Street. This is further aggravated by cars moving down Long Street trying to move through thousands of unmanaged people, drinking and partying in the streets, making the road their dance floor.

By voicing our joint concerns and partnering up with CCIDs Security Manager, Mo Hendricks, we approached the Ward Councillor, Dave Bryant, for assistance in escalating our concerns and identifying NYE 2013 an opportunity to make Long Street a ‘No Car Zone’.

Long Street will be temporarily closed to general traffic between 20h00 on Tuesday 31st December 2013 and 04h00 on Wednesday 1st January 2014.

Through ensuring that the only vehicles to travel on Long Street from 8 p.m. 31st December to 06:00 on the 1st January to be MyCiTi we identified a number of benefits to the public including:

  • Increased response time for emergency vehicles
  • Better observation opportunities for security officials
  • Increased control
  • Less congestion reduces opportunity for theft, damage and injury
  • Better experience for patrons on Long Street
  • Increased safety for patrons and local businesses

We came up with a three-pronged strategy to drive forward this closure:

  1. Approach SAPS to support the closure by submitting an application for the closure of Long Street to the City of Cape Town.
  2. Gain support from the Event Organiser of CPT Design Capital 2014 and Ministrel NYE events to extend the scope of their current plans to keep Wale/Long St closed and also close of all side streets leading to Long St.
  3. ONLONG business owners association to provide additional resource to firm up existing resource provided by CCID and ONLONG

We have managed to achieve all 3 of these activities. As part of this application the ONLONG business association has committed to contribute up to 20 private security officers to patrol Long Street on NYE on top of their existing security for their own venues and CCID officers on the road. These guards will be managed over radio by CCID and hired in addition to the private securities of each venue.

beer-new-yearsWe would like to thank the business owners of the following venues to commit to sponsor 19 additional guards so far: Bob’s Bar (5 guards!), The Dubliner (3 guards),  Beerhouse (3 guards), SGT Pepper (3 guards) Jo’Burg, Marvel, Nomnom/Clay Oven, Fiction, Arriba sponsoring one guard each and we are awaiting some more confirmations to get to the 20 guards on duty during NYE. Long Street Venues, that would like to join this effort, are asked to contact us immediately via Email.

By sponsoring additional security guards each business is showing their commitment to making Long Street a safe and secure environment for all visitors and not just those who come to our venues!

Starting this process spontaneously only two weeks ago, we are chuffed, that we got this far in such a short time and thank all public and private stakeholders for their very cooperative approach.

Hayley Slater and Randolf Jorberg for the ONLong Business owner association

Johannesburg is calling for a Beerhouse, we listen!

99-bottles-of-beer-on-the-chalk-wall-beerhouseUpdate: initial search was successful and the second Beerhouse opened in Fourways in July 2014! We are expanding all over Africa, if you know good locations in Pretoria, Johannesburg South, Sandton, Durban or Stellenbosch please let us know!

Original post from December 2013: Since we opened in Cape Town in August 2013 it got apparent people do love and buy into our idea of beer variety. Since opening, we are also approached by customers visiting from elsewhere asking us to come to Johannesburg, Durban, etc to build a similar place and this is certainly a wish, we are happy to fulfill.

Communicating so openly is not the usual approach to expanding a business, but this is the Beerhouse way. Beerhouse started with a late night crazy idea and only became a reality, because we got exciting feedback from potential customers – why shouldn’t we base our expansion on the same foundation?

Beerhouse founder Randolf Jorberg asks you to contact us, if you know incredible venues available soon, distribute beer variety, see yourself as a seasoned hospitality expert wishing to be part of something new or got that spare million lying around, that you want to invest into an incredibly exciting venture, please contact us ASAP! If you want to own a Beerhouse and invest into a fresh hospitality brand, read here

For everybody who gets us in contact with the venue (minimum 400 sqm in a central location), that we will end up renting for Beerhouse in your town, we are offering a unique bounty: 99 bottles of beer! You’ll get a voucher good for all 99 different bottles of Beer we stock at each Beerhouse, so please don’t be shy sending us introductions to property developers and owners. With this bounty we are sorry to say, but we don’t have budget for agent commissions, so please real estate agents, don’t try too hard, OK?


Stay thirsty, stay curious!

Randolf Jorberg & team!

Its Party Time!!

Its that time of year again. silly season is upon us. its time to wind down 2013 and wind up an awesome Beer filled 2014. Book your office party with us and win R100 beer voucher for yourself.