You can find us on Long Street in Cape Town and Fourways in Johannesburg. Relax and enjoy our contemporary beer hall with its 25 taps, and our legendary ’99 Bottles’ of the best local and international beer.
Our emphasis is the curation of craft beer brands, and a service standard that sets the trend in the hospitality industry. Our beer is served by the most knowledgeable and passionate staff in the industry, and our food is crafted by an internationally experienced kitchen team specifically to compliment our large beer variety.
We see ourselves as a hub for all things beer, and we strive to incubate the ideals of craft while supporting local micro-breweries and giving them a podium from which to shout their qualities to the world.
Welcome to the Beer Revolution.
STAY THIRSTY. STAY CURIOUS.
If you go down to the Woodstock today,You’re sure of a big surprise. If you go down to the Woodstock today, You’d better go to the Brewers Co-op.
Why? Great beer that’s why. The Brewers Co-Op open this year in Albert Road Woodstock. So what is a Co-Op? It is ‘An association of persons who voluntarily cooperate for their mutual, social, economic, and cultural benefit’. Fourteen guys have clubbed together to created this association to cooperate for the mutual benefit of making great beer. The brewers backgrounds vary and all have day jobs but have all dabbled to different levels in the fine art of home brewing.
The Beerhouse team visited the co-op and were shown around by Rob Ambler-Smith one of the ‘Co-Opers’ . We got a look at the small but impressive Brewery that is fully automated and controlled through software on a lap top, something usually reserved for the big boys with the mega bucks. Such ingenuity goes along way in the micro-brewing world.
So a society without a democratically elected leader or dictator despot? How does that work? Is it not chaos, who brews when? These were some of the questions from the team. Rob is under no illusion that it has not always been easy but the co-operation has been maintained and nurtured through committees that take responsibility for admin (uuurgh), brewing schedules and looking after there show room. The bar is a small but impressive set up with each of the Co-Opers installing their choice of tap handle. From dinosaurs to bugles it makes for an impressive back bar. However what is most impressive about this place is the beer. These guys are making excellent small batch beer and the variety of styles is outstanding. “For me personally, the best thing as a brewer is the ability to brew new beers and continue to be experimental. As a customer, I also love the fact that you can come in every week, and there will be something new on tap”, Rob enthuses.
The beers are of such quality that they are being recognized nationally. The latest finalist were announced for the SAB Craft Brewers Championship and two beers from the Co-Op have been shortlisted. Hopping Frog Brewworks, Rambunctious Rye and Ukhamba Beerworx & HopHazard Brewing collaboration, The Red Brick Shit House barley Wine.
Beerhouse on Long will introduce a special new tap for the Co-op that we will be rotating their variety of beers. Starting with Rob’s Damnation Brewing Lone Wolf American Pale Ale.
Stay Thirsty Stay Curious
In Celebration of the Brewmistress‘ latest book, Beer Safari, we will be having a Q&A with Lucy Corne and a beer tasting of her big five. Roy “The Tasty One” MacAskill will be pairing Lucy’s big five with gastronomical handcrafted delights.
Her latest book is a beautiful compilation of her journey through South Africa. Not only does it list almost all the current micro Breweries in South Africa but it gives well written insight into the character and the people behind these noble ventures. We have chosen five of Lucy’s favourite beers ( Her Big Five) from her safari. Mtunzini Brewery Chilli Blonde (KZN), That Brewing Co APA (KZN), Devils Peak Blockhouse IPA (CPT), Brauhaus am Damm Weiss (GTN) and Dog & Fig Stout (FS).
Lucy will also be selling her new book, Beer Safari at a discounted rate for all those who attend the event.
Join us at Beerhouse Fourways on Wednesday December 2nd and Beerhouse On Long Monday 7th of December for an evening of beer, education, fun, food and friends.
Stay Thirsty Stay Curious
So Rhodes and the fees haven fallen so what about the latest campaign #CraftBeerPriceMustFall ? Fellow revolutionary Apiwe Nxusani-Mawela, Brewster and beer lover has responded from a brewing point of view.
Her blog was driven by observations of ‘crazy’ prices charged for craft* beer. I too have witnessed some ludicrous prices charged for beer at certain establishments and I too would rather drink something else, like wine. Ooooh Wine! The Beer whisperer drinks wine? That I do and I rather like it.
I will now attempt to respond from the hospitality point of view to the increasing calls for prices to be checked. I can’t vouch for everyone and I know that many outlets get it wrong. Remember that three years ago paying over R25 for a 500ml would have been unheard of. Then the revolution came. Old battle- worn microbreweries like Mitchell’s were meandering. Then came new players that took beer from the hands of the boep and braai fraternity and into the hands of the youth through modern marketing tactics and a very different product. Brewers & Union, Jack Black and Darling Brew made beer desirable and sexy. They opened our eyes, minds and taste buds to a new experience which led to further exploration and education. Suddenly we were buying beer for R30 then R40 and, oh my, I purchased a beer for R550 the other day. And yes, it was worth it! Every single sip of the 500ml bottle was savoured like the finest wine.
So people are more inclined to part with R45 for a pint thanks to the revolutionaries. So where does that R45 go? I am not a financial guru but I do sit in management accounts meetings at Beer Revolution HQ and have become very familiar with the ‘Game of Margins’ over the last few years.
It’s a common misconception that hospitality outlets are greedy and that their mark-ups are ridiculous. This can be said for some, but I will come to the defence of the majority that play the margins game honestly and within market-accepted playing field.
Here is my breakdown of what a R45 500ml serving of beer consists of for a hospitality outlet**:
The pie seems large but for a beer to come from brewery to belly its takes a lot. One of the great things about our revolution is that it is human resource heavy and provides a great number of jobs. The two Beerhouse’s alone are employing over a hundred people whose lives have been enriched. Operating cost for retail outlets like Beerhouse are numerous. Staff wages, rent and utilities are the biggest contributors. Then you have about 45 other smaller operating cost centres including monthly costs of R15 000 on cleaning and hygiene materials, R20 000 on banking fees and R25 000 for bar supplies (glassware, napkins, etc), and it does not stop with maintenance, marketing, training, printing, accounting fees, wastage, entertainment, licenses, communication, insurance, etc. It all stacks up but is essential to us operating an enhanced experience and proper curatorship of beer.
Essentially beer is about small profit margins. The only way to go laughing to the bank is to do big volumes. The biggest threat to the laughing is an inability to produce volume and therefore playing the ‘Economies of Scale’ game that makes Macro breweries giggle on the way to the bank.
Brewers and retail must team up to create, curate and maintain this route to market. Charge fair prices that allow growth for both partners and always make sure the product is served at optimum condition so that our revolution may recruit many more beer lovers. Those who only think of short-term profiteering will inevitably fall by the wayside as beer lovers will not tolerate being taken for a ride while retailers laugh. They will talk with their feet and perhaps even drink wine.
Stay Thirsty-Stay Curious
** I refer here to on-consumption restaurants and bars and not to off-consumption bottle stores whose margins are much less because they have fewer overheads. Off-consumption margins are more like 25%
The “Pint for a Purpose” charity initiative, in partnership with local breweries and Leo District 410A of the Lions Club International, has received a fantastic response from our loyal Beer lovers and partner breweries.
Seven local breweries have come forward in support of our initiative and the community in donating kegs of beer. Our Beer lovers have risen to the occasion and have purchased these awesome beers from our dedicated “Pint for a Purpose” Tap. Beerhouse in turn donates 100% of profit to a cause selected by the Leos.
We at Beerhouse are proud to be a business that is conscientious about its environment and the community and with the support of our loyal customers, wish to give back and support a worthy cause.
Our partner breweries so far; Cape Brewing Company ( Paarl), Apollo Brewing ( Gordons Bay), Lakeside Beer Works (Kommetjie), Ukhamba Brewing(Woodstock), Woodstock Brewery ( Woodstock), Agar’s Brewery (Kaya Sands- JHB) and Smack Republic! ( Maboneng- JHB) have stepped up and helped us raise our first round.
Our first donation went to a Soup Kitchen at the District 6 Haven shelter in Woodstock. This is a first phase shelter that houses about 70 people with the aim that the residents will develop themselves and move out into their own place or go to a phase 2 shelter. They have their own veggie garden. They sleep in old bunk beds, look after their beds and toilets and mostly eat just vegetables and stale bread.
The Pint for Purpose team visited District 6 Haven Shelter on Sunday the 12th September with enough ingredients purchased with cash that was raised by Cape Brewing Company’s donation to make a lunch of soup, bread and fruit and dinner for the whole shelter.
Beerhouse staff helped prepare the soup in the shelter’s kitchen. “The absolutely lovely people staying at this shelter were extremely grateful to the Leos and Beerhouse,” enthused Janine Van Wulven, Beerhouse Tapster who heads up this initiative.
Deon van Wulven, Leo District President said, “It was great to have a budget large enough to enable us to buy the extra luxuries that we don’t normally include in our soup project, for example the 7kg of meat was definitely a hit.”
Candice Rollings, Beerhouse staff, said, “I have done charity events before but nothing as satisfying as this. The people were so grateful and it made my day.”
We call upon our Breweries and suppliers to support us in this project. All donations are welcome. We will pull the levers and action our collective good will. The modern world has left behind the sense of community and replaced it with selfish consumerism. We at Beerhouse offer you the opportunity to throw off that shackle. Drink a delicious beer and contribute to the well-being and good will of the community
Through the love of beer we are looking to mobilize the community and raise not only funds but awareness and a sense of community outside our yellow walls.
To keep up to date with how Pint for a Purpose is doing and the latest projects follow on Twitter: @BEERHOUSE, Instagram: beerhouse.co.za and Facebook
Beerhouse is proud and excited to announce a partnership with Leo District 410A of the Lions Club International and Cape Brewing Company that will allow Beerlovers to know they are doing good while drinking their beer. It’s that easy: get down to Beerhouse, order your pint of CBC Pilsner or your bottle of CBC Lager, drink it, and then pat yourself on the back.
Proceeds from the sale of CBC beer go to Leo District 410A of the Lions Club International, who will use the money to buy food for various shelters and soup kitchens in the greater Long Street and Fourways areas.
CBC have always been trendsetters in the South African micro-brewing scene, and this initiative is no different. We’re hoping CBC have set the bar for social responsibility, and that other major players in the industry will follow suit. Anyone wanting to get involved can get in touch here. C’mon South African Beerlovers, let’s spread good cheer with our beer!