BEERHOUSE

You can find us on Long Street in Cape TownFourways in Johannesburg and now also in Centurion, Pretoria. Relax and enjoy our contemporary beer hall with its 25 taps and our legendary ’99 Bottles’ of the best local and international beer.

Our emphasis is the curation of craft beers and a service standard that sets the trend in the hospitality industry. Our beer is served by the most knowledgeable and passionate staff in the industry, and our food is crafted by an internationally experienced kitchen team specifically to compliment our large beer variety.

We see ourselves as a hub for all things beer, and we strive to incubate the ideals of craft while supporting local micro-breweries and giving them a podium to shine on and to deliver their qualities to the world.

Welcome to the Beer Revolution.

STAY THIRSTY. STAY CURIOUS.

by Tavis Geeringh and Butho Ncube

Beerhouse Centurion is born

The Beer Revolution is growing and Beerhouse is expanding to Centurion. Beerhouse opens its third site, after Cape Town Long Street and Johannesburg Fourways, in the neighbourhood of Centurion Pretoria in the space the legendary Firkin Pub occupied for 21 years. We will be opening our doors to our 30 taps, 99 bottles and hand crafted food from Friday the 25th of November after giving the old pub an exciting Beerhouse yellow makeover. The new Centurion site is part of company’s expansion plans to be South Africa’s go-to venue for beer choice, knowledge and experiences with 20 Beerhouse outlets nationwide by 2020.

Beerhouse Centurion

The Story

Beerhouse as a concept was forged in the inquiring and restless mind of Randolf Jorberg. Beerhouse’s ‘Head Dreamer’ teamed up with Murray Slater “Beer Whisperer” with the mission of providing an inclusive unique experience with a large curated library of beer. The whisperer and dreamer were joined by Roy MacAskill “The Tasty One” who better than anyone in the country understands beer and food. His kitchen’s hand crafted food from around the globe compliment our variety of beer. His talent for beer and food pairing is unrivalled and is driven by quality. On it’s drive to bring the world’s oldest and greatest beverage to all parts of South Africa Beerhouse is now expanding. Centurion is number three with 17 more houses of beer to come by 2020.

The Drinks

Its beverage offering is spearheaded by its 99 bottles of beer on the wall, 30 taps including local and international beers and non-beer offerings like gin & tonic, ice tea and cold brew coffee on tap. Intuitive navigational tools that reside in Beerhouse’s beautifully constructed menus empower guest with the ability to choose a beer for themselves based on their preferences. The beer list is complimented by a tight but inventive wine, spirits and soft offering. Beerhouse is committed to being a tasting room for the burgeoning beer industry supporting local micro-breweries and giving them a podium on which to shine.  Beerhouse Navigators are robustly trained on beer and how to navigate you through beer lands exciting landscape. Beerhouse are the instigators, propagators and curators of the Beer Revolution. Everyone leaves Beerhouse a beer lover.

The food

Hand crafted food from around the globe that takes into consideration traditional beer food and items that push the taste envelopes. A unique and interesting snack menu allows hungry  beer drinkers to indulge in a great variety of beer friendly fare including pork crackling, edamame beans, oepsies (Beer glazed bacon on a stick) and bitterballen. Beerhouse classics such as curry wurst, ribs, burgers and flammkuchen are crowd pleasers with quality and value for money being our kitchen’s driving philosophy. A strong food and beer pairing seam runs throughout the menu with beer pairing icons on each menu and a dedicated food and beer matching section. Look out for our popular daily lunch specials for R50 that includes a beer, soft drink or cider.

The Entertainment

Beerhouse offers a comprehensive array of entertainment including, pub quizzes, silent discos, comedy nights, live music, weekend DJ’s, free beer tastings at our Beer School, #FreeBeerFriday  and our flagship event Meet The Brewers food and beer pairing evenings. The entertainment offering is inclusive and curated for all tastes and desires. A varied sport offering with multiple screens including a projected  big screen makes Beerhouse a buzz of excitement on sporting days especially those where South Africa take on their rivals on the international stage.

The Décor.

Beerhouse is a contemporary beer hall that takes the great central European countries traditional beer halls social atmosphere and combines it with modern décor with quirky beery flair which makes Beerhouse comfortable, accessible and inclusive. Inspired by the trademark colour of the beverage which we serve to exalt; the golden yellow can be seen throughout the restaurant and bar and serves as a large influence in the identity of the brand. Beerhouse Centurion will be crowd funding a beer bottle light installation in collaboration with Belgian beer brand Vedett and our new customers. We will sell Vedett beer at cost price and every bottle will be collected clean and up-cycled and arranged into a spectacular light feature.

Revolutionary Facts

Beer represents 77.8% of total liquor volumes in South Africa, with a volume increase of 45 million litres and a total value increase of R3,89 billion in the 2015  alone. The Super-premium (‘Craft’) beer market is in the early development stage but Standard Bank estimates it grew 30% in 2015, 35% this year and could make up as much as 18 million litres by 2017. This would give it a 2.1% market share – from just 0.3% in 2011.

Address: Beerhouse Centurion
1262 Embankment Road
0157 Centurion

Phone: +27 12 663 1211⁠⁠⁠⁠

Email: centurion@beerhouse.co.za

Download the PDF press release.

See and use these photos from the media launch.

Logos download and media contact details are at www.beerhouse.co.za/press/


Why don’t you ask her if #shelovesbeer?

All good stories start with a beer (alright I will be honest – a few beers) and so one cosy winter night, beer in hand, I was scrolling through my Facebook news feed and came across the ‘Brewed with Love’ Campaign, this campaign struck me as unfair. Besides the fact that carrying a child is a lot harder than sipping on your favourite brew, it was the fact that men have this authentic point of reference when it comes to enjoying beer while advertising portrays women half naked, sultrily gazing at the camera in some awkward pose. You only need do a quick google search to find the extent that women are objectified when it comes to advertising beer.

So initially my light bulb moment was to create some kind of meme which authentically portrays Teaser 1women in beer. But the more I thought about it, the more I realised that actually there is much more that can be done. The South African beer industry already has some strong women who are playing on equal terms to the men and I wanted to engage them in this campaign to get their views and experiences. And so the #shelovesbeer campaign was born. This campaign will launch on the 9th August 2016 in line with National Women’s Day, to recognise the women who are leading the Beer Revolution and to inspire many more to join us!

What started with a Facebook Group (called #shelovesbeer) of 10 women has now grown to 89 vivacious, smart, beer loving ladies with the aim to create dialogue that celebrates women in beer and to give them a way to engage with beer in a positive and uplifting way. It is also aimed at providing the opportunity to connect, share, learn, inspire and educate.

We really do have some amazing women to celebrate. Apiwe Nxusani-Mawela a lady of many firsts including the first black South African person to be certified as a beer judge through the Beer Judging Certification Programme (BJCP) and the first black female shareholder in a microbrewery in South Africa.

Frieda Dehrmann, Consumer Science and Sensory Manager at SABMiller, Frieda was awarded SABMiller’s Global Taster of the Year 2012 an event that drew 1600 participants from six international regions served by SABMiller.

Meghan McCulloch (Jack Black Brewing Company) and Phillipa Wood (Darling Brew) both pioneers of craft beer in South Africa, starting their brands with their hubbys back in 2007, both beautiful breweries and tasting rooms have opened their doors in the last 12 months.

And of course Lucy Corne craft beer blogger, author, BJCP judge and president of the SouthYeasters Homebrew Club in the Western Cape.

TeaserAt first we exchanged stories about the challenges we had faced as women who enjoy a brew and are in the beer industry and it was clear that our experiences were all very similar: being offered beer alternatives or fruit beers instead of being asked our preferences; not being taken seriously in our opinions, tastes and advice or people suggesting that you “tart up” your female servers to punt more beers to Joe public. Don’t get me wrong, we are all supported by our male industry counterparts but the reality is that most people already underestimate a woman’s knowledge and understanding before we even open our mouths.

With that part neatly tucked out of the way, we couldn’t have this group turn into a moan fest. We started talking about strategies to deal with this….the main theme that came out was just keep on doing what you are doing gals, surprise them with your equal (if not better 😉 ) skills, expertise, attitude and discerning taste in beer!

The group has now collaborated on the #shelovesbeer campaign, which will showcase the smart and sassy beer lovers across South Africa, with the hope that we can create a platform to connect with more beer souls to explore their passion.

So what’s actually happening on Women’s Day? Well we have already had two brew days. In Cape Town, Lucy Corne and BeerLab’s Lynnae Endersby brewed the dark and hoppy  ‘Orange is the New Black IPA’ while in Johannesburg,  Amber x Brown Ale ‘African Queen on Vic Secret’ was brewed by Apiwe Nxusani-Mawela & Michelle Erasmus. The ladies’ brews will be available at Beerhouse on Long (Orange is the New Black) and Beerhouse Fourways (African Queen on Vic Secret) on the 9th August.

We have also had two photo shoots with the girls from the #shelovesbeer group for the campaign and used it as an opportunity for an informal networking session to have a laugh and talk about beer. I would like to extend a special thanks to the girls on the ground making things happen (have look at Janine & Precious’ Blog)!

On the 9th August we will go live with a social media campaign via Beerhouse social media using the #shelovesbeer. SABMiller are running a parallel campaign to celebrate their wonderful women in beer and Beerhouse will have an in store promotion with both beers brewed specifically for the day being on tap for free! So come along to have a taste and meet some of the girls!

#shelovesbeer doesn’t end on National Women’s Day, this is a community for women to talk about something they love, exchange ideas, create meetups and share skills. There is a wonderful world of beer waiting for you!

Teaser (2)

 

Let’s raise a glass to the women who bring you your beer! Cheers to us 🙂

How to get more involved in the beer industry:

Events

Beginners/Bit of Fun:

Advanced:

Festivals:

Brewery Tasting Rooms/Brew Pubs

Publications


Behind the scenes of the #shelovesbeer campaign with Precious & Janine

Dear Chloe-8082Precious Katsande started at Beerhouse Fourways back in 2014 as our Admin Fairy, she now runs all of the admin for the store and is a member of the Social Media & Marketing team for HQ. She is studying PR and Communication and her biggest beer goal is to grow from being a novice beer drinker to an adept beer lover.

_GVB7865Janine van Wulven started at Beerhouse on Long in 2013 as a bartender and worked her way up to become the first female general manager, not only does she run the entire shop she is also a key member of the Social Media & Marketing team and created the ‘Pint for a Purpose’ initiative which has raised over R80, 000 to date for charity. These are the ladies who were on the ground for the #shelovesbeer campaign launching on National Women’s Day (9th August 2016). The campaign will address common stereotypes faced by women within the industry as well as those who just love having a beer! They have played a crucial role in creating a community for women to talk about something they love, exchange ideas, create meetups and share skills. It was great to have such strong ambitious women on the ground helping me bring this campaign to life! Have a look at my blog on the concept behind #shelovesbeer: link to blog)

 

What about this campaign piqued your interest?

Precious: I have just began my journey, I have fallen in love with beer! I have also come across many stereotypes about women in the beer industry, so how could I not get involved in such a bold campaign? From the moment that Hayley and Janine pitched the idea to me I wanted to be involved!

I was given the opportunity to meet and mingle with fierce and remarkable women that are leaders and the backbone of the South African beer industry. There is no better way to spend an afternoon than in great company, with fun conversation and thirst quenching pints!

Janine: Being one of the forerunners of the #shelovesbeer campaign I have had so much fun getting involved in all aspects of organising this campaign from concept and now into a finished product. Having a background in film I naturally took the lead for the photo shoot we did in Cape Town. In this photo shoot I worked with my life-long friend and fashion photographer Gavin van den Berg as well as all of the wonderful women involved in the South African beer industry.

What was your favourite part of the campaign and/or what was the part that you played?

Precious: My favourite part of the campaign was when we went to Brewhogs Brewery, where Apiwe Nxusani-Mawela and Michelle Erasmus brewed the “African Queen Vic Secret Amber Ale”, which will be available at Beerhouse Fourways on the 9th August for you all to try (Lucy Corne & Lynnae Endersby have brewed a Black IPA, ‘’Orange is the New Black’, which will be available at Beerhouse on Long). It was lovely to see women of all ages, from all walks of life, representing the beer industry, showing up and united by our love for beer. We did not all know each other but we had one thing in common, beer! Getting the conversations started was not too hard, these women are confident and love all things beer!

It was very fascinating and educating to watch Apiwe and Michelle in action, getting their hands dirty and working their magic. I’m yet to get over the intrigue of the brewing process; the incredible journey of the grain through the brewing house and ultimately into the glass.

I also really enjoyed hosting the women at Beerhouse Fourways on the 25th of July for our photo shoot. We had an absolute blast and Chloe Boshoff our photographer was incredible. You can feel her love for her art in her attitude and the awesome pics!

Janine: At Beerhouse on Long we shot two concepts in one day, a set of profile pictures and the Grain to Glass concept both of which form the #shelovesbeer campaign. Grain to Glass is our way to show how women are involved in various, if not all of the aspects of the beer industry. Whether it be brewing beer, being a sales rep, a bartender, a manager or even just a girl who loves drinking beer. This campaign shows that girls can and already are do it all in the industry.

20160720_122916I oversaw the Cape Town bio pictures and as tiring as I had to keep my energy levels up, ensuring that we got the best shots while also keeping it natural and fun of all these women, my favourite part was having the time to get to know everyone. When it hit me that we have so many women in the industry (and they are really interesting and cool chicks) I realised that we have something extremely special. A sorority of girls in beer!

What is #shelovesbeer to you and what is your advice for women that want to be a part of the movement?

Precious: #Shelovesbeer to me is about women in the industry taking a stand and saying, we love beer, we drink beer, we speak beer, we make beer and we are unrelenting and unapologetic about that.

20160720_110550My advice to anyone wanting to join this movement is, buckle up, exciting times are coming! Do not be intimidated by what society says about women and beer. We are breaking boundaries, making our own rules and loving every minute of it!

Thank you to all the women that took part in this amazing campaign, from the brewers, to the photographers and to all the girls that showed up and made all this possible, YOU ROCK!

Janine: #shelovebeer women stand out in a crowd full of ordinary. Any girl that wants to be apart of our movement must just do it! I think as a group we have nothing but love for the women that share our common goal and common interest.

Watch out for the campaign that will launch on social media on the 9th August 2016.

Cheers to the girls!

Stay Thirsty, Stay Curious!

 


Reaching your potential: Growing with Beerhouse

Part of our company wide objective to recruit and develop quality people that believe in and can execute the Beer Revolution’s vision. We are constantly looking at ways to empower our people and their development is always a priority.

Fanent "Comrade" Thabiso - proud as punch.

Fanent “Comrade” Thabiso – proud as punch.

We are very proud to announce that two of our managers have completed their UCT Restaurant Managers Diplomas via Get Smarter. Congratulations to Fanent Thabiso and Michael Cain who passed the course with flying colours. The short online course has equipped these already very capable managers with more tools to excel in their roles at Beerhouse. Michael has been with our Fourways venue for two years and has shown that he is an astute leader. Fanent was one of our original employees three years ago at Beerhouse on Long. He was one of the best waiters that we have ever had the privilege of working with. He showed great initiative and was a team player. He has developed into a great leader who is very well respected by the staff and his senior managers.

This is Mike smiling. No really it is. Very chuffed.

This is Mike smiling. No really it is. Very chuffed.

The course covers topics such as, Safety and regulations, Menu planning and costing, Financial administration, Interpreting budgets, controlling costs and increasing sales, Managing a team, Training and Human Resource and  Dealing with customers: Online and offline.

Dear Chloe-8082

The fresh Presh of BH.

Our awesome ‘Admin Fairy’, Preciouse Katsande, who has become a major driving force in our Social Media & Marketing team has just passed a Social Media & Marketing Course via Shaw Academy with a distinction. She is also completing her  Honours in Integrated Organisational Communication with a focus on Advertising, Public Relations, Marketing and Communication Research. All the while working full time at Beerhouse Fourways. Way to go Presh, we are proud of you.

We are also very proud to announce that two of our dedicated and loyal Navigators have been promoted to the management teams at Long Street and Fourways. Prince Garpare and Frank Ngoma have been long serving and have applied themselves to all challenges. Not only are they fine young gentlemen but they take initiative and have helped drive Beerhouse forward. We look forward to your continued development and love that you are able to have a space to reach your undoubted potential. Keep growing with us and enjoy the ride.

Prince of Beers

Prince of Beer

Frank Ngoma

Frank (ly) he loves beer

All managers will be starting this month a internal management course developed by Beerhouse. The first module covers Leadership and staff engagement. The course that is made up of multiple modules including, people management, communication, menu planning and costing and  deeper understanding of how a manager can effect the bottom line with their day-to-day actions will run over the next six months. We are very proud of our internal training as we continue to improve all facets that come together to empower and educate.

If you wish to join the growing team and reach your potential then Join The Beer Revolution. 

 

Variety is our Business

 


Meet The Brewers: Dougal Sharp

Meeting a brewer who has built his company up to become and internationally recognised brand is not something you get to do very often. Our ‘Meet The Brewer’ events are aimed at giving local micro-breweries a podium to shine on. However we do have an inclusive menu that has a range of international treats from 13 different countries. These international brands are well established in their own markets and now look to spread their revolutionary mandates to other far flung parts of the world. We are lucky in SA to have breweries like Innis & Gunn invest in our market and look to introduce us to their unique oak aged beers.

The story of Dougal Sharp and his now global business is one told with great pride. The idea that spawned his impressive range was was discovered by accident. There story is unique and so are the beers. All oak aged in some way and in a variety of styles such as wheat beer, IPA, porter and British strong ale.  On Monday we had the privileged taste six of their beers including the limited Vintage edition. The tasting was expertly guided by Rowan Leibbrandt who has an intricate understanding of the brand he represents. As per usual the beers were paired with food by our very own Scott, Roy MacAskill. The chef mixed it up this time and moved away from the traditional method of tasting lightest to heaviest. Roy started with a “home-run” pairing of Innis & Gunn Original and Coconut crumbed avocado, warm sriracha emulsion.

 

Original Food Pairing

The second pairing is were things started to get more eccentric. The rum finish was paired with a South African treat in the form of maple glazed bacon on stick or otherwise known at Oepsies. It was all finished off with a vanilla forward Filipino Rum, Don Papa.

 

Rum Finish Food Pairing

Third pairing was the White Oak wheat beer and Croque Monsieur.

White Oak Food Pairing

Forth was a delicious combo of Irish Whiskey finish with homemade Innis & Gunn ice cream,spiced oat cake and finished with Irish whiskey syrup. Superb.

Innis & Gunn Whiskey Finish Pairing

And the last food pairing of the evening was the Toasted Oak IPA with pecan and blue cheese truffles.

Toasted Oak Pairing

To round off the tasting experience we were treated to a very limited Vintage edition that is a beer that can be enjoyed now and in 10 years time due to its oak and bottle conditioning.

Innis & Gunn(3)

 

Of course the event would not be complete without meeting a brewer. We were able to google hangout, or as one guest called it, Dougal Hangout with the founder and brewer of Innis and Gunn, Dougal Sharp. Guest at the event were asked to write down questions which they would be able to ask him directly. Questions were varied from serious barrel ageing and brewing types to opinions on Craig Joubert to favourite dinosaurs. He was treat to listen to, clearly passionate about beer and his product he also has a humble demeanour that belies his rock star status. All proceeds from the ticket sales went directly to Joe’s Legacy Fund. You can find out more info here.

We too can meeting Dougal Sharp by watching our recording of the Beerhouse Fourways Meet The Brewers event:

Picture credits to Roly “The Beer Geek” and Beer Country – always a pleasure having you guys.

Meet The Brewers with Innis & Gunn