BEERHOUSE

You can find us on Long Street in Cape Town and Fourways in Johannesburg. Relax and enjoy our contemporary beer hall with its 25 taps and our legendary ’99 Bottles’ of the best local and international beer.

Our emphasis is the curation of beers and a service standard that sets the trend in the hospitality industry. Our beer is served by the most knowledgeable and passionate staff in the industry, and our food is crafted by an internationally experienced kitchen team specifically to compliment our large beer variety.

We see ourselves as a hub for all things beer, and we strive to incubate the ideals of craft while supporting local micro-breweries and giving them a podium to shine on and to deliver their qualities to the world.

Welcome to the Beer Revolution.

STAY THIRSTY. STAY CURIOUS.

Devil’s Peak Tap (Room) Takeover for craft beer domination

Tap Room's current brand portfolio
Tap Room’s current  portfolio

In a remarkable strategic move, Devil’s Peak has acquired all taps by South Africa’s biggest craft beer distributor company “The Tap Room” and immediately began to remove competing breweries from the bar counters of this country, replacing (some, but not all of) them with their own wide range of brands.

After Heineken bought craft breweries like Jack Black, Soweto Gold and Stellenbrau and SAB’s aquisition by AB-InBev and the influx of their international brand portfolio (like Budweiser, Hoegaarden, Corona, etc)  this the next big story, that is going to affect beer lovers in South Africa.

Since opening our doors on Long Street 5 years ago, BEERHOUSE has always owned their own tap equipment to have absolute independence on which beers to put on our 25+ taps and which one to pull at our own discretion. Nearly all other restaurants and bars in South Africa rely on taps being installed and maintained by breweries or distributors and their variety on tap will be seriously affected by this move, while we will proudly continue offering an independent variety of the best beers from all over South Africa and beyond.

Devil's Peak / Signal Hill Products and brands
Some of Devil’s Peak’s brands – soon on every tap.

These Brands are brewed by Devil’s Peak and distributed by their Signal Hill Products umbrella company: Devil’s Peak, Alpha Cider, Mitchell’s, Fokof Lager, Little Wolf,  St Francis Brewing. They are also brewing many house beers like our own LIT Lager, contract-brew for international brands Mikkeler, Fierce Beer and Amundsen Brewery plus own exclusive distribution rights to Guinness(!) and Striped Horse for South Africa, meaning that people will walk into bars seeing a big variety of beers on tap, not understanding, that they all come from Devil’s Peak, squeezing small independent breweries out!

Industry veteran Carl Nienaber broke the news on Facebook, where he explained the significance of The Tap Room’s (aka “The Draught Guys”) asset acquisition by Devil’s Peak (aka “The Pizza Dudes” as they are funded by US money, that also invested into Pizza Hut), which he allowed me to quote in full (scroll down for my own comment):  

“This week, quietly and without fanfare, the landscape of the South African craft beer scene changed radically for the worse when the country’s largest craft beer distributor (who I’ll hereafter refer to as The Draught Guys) sold all their draught dispensing equipment to the country’s largest “craft” brewing group (hereafter The Pizza Dudes). Overnight, many hundreds of taps in scores of restaurants and bars became the property of one brewery.

To put the scope of this development into perspective, let me explain the underlying business model driving draught beer sales in the craft category. Draught dispensing equipment refers to the taps, towers, coolers and other items required to pour beer out of a keg, through a tap into your glass. This equipment is quite expensive to buy, install and maintain which means that the majority of bar and restaurant owners choose not to own their own equipment. Instead, they typically take on the services of a distributor or brewery who will install and maintain the equipment in exchange for sales exclusivity on that equipment. So, if my bar has equipment installed by a particular distributor/brewery, then I undertake only to order products from that distributor/brewery. The cost of the equipment is then amortized over a period through the profit margin generated by the sale of kegs.

This model has proven to be very popular in recent years, resulting in the proliferation of craft beer on tap throughout the country. Over time, a certain amount of consolidation has taken place – we’ve seen the majority of tap space in the trade being dominated by the Big 4 local craft breweries and – significantly – by The Draught Guys. Competition for taps has become fierce recently simply as a function of limited real estate. A bar can only sustainably operate a certain number of taps before they start running into issues of space and stock expiry, meaning that every brewery who wants to grow their market share either must put taps into outlets that don’t currently have taps (a rarity these days) OR they need to convince an outlet to replace their taps. The second option happens quite frequently, particularly when certain of the bigger breweries offer aggressive deals and low pricing.

This is where The Draught Guys have hitherto played a very important role in our industry. As a distributor, they represent a large portfolio of breweries which they can offer to trade customers. However, unlike most distributors, who only offer a delivery service, The Draught Guys also owned a huge stockpile of dispensing equipment that they could install in the trade. What this means is that if I owned a bar and I chose the services of The Draught Guys, they would install a dispensing system at no cost to me and I would then be free to choose whatever products they offered in their basket, whether it was from a big craft brewery or from a tiny micro operation.

Additionally, if I had multiple taps, I could order products from a whole range of different companies, thereby giving the consumer a choice of products from different breweries.

The Draught Guys’ model was hugely beneficial to smaller breweries in particular, who – unlike the Big 4 – can’t afford to buy, install and maintain their own equipment. In fact, this model was so successful the The Draught Guys owned probably as much dispensing equipment in the trade as any one of the Big 4 Breweries. And a large proportion of those taps were pouring beer that was not supplied by one of the Big 4. The Draught Guys were central in providing the craft beer consumer with a diversity of interesting and independent products and this is why the sale of their equipment to The Pizza Dudes can’t be good for the industry.
One of the reasons that the “craft” beer industry came into being in the first place, is that consumers grew weary of being offered only the illusion of choice provided by a handful of macro breweries making light lagers. Craft beer gave people choice again, not only in terms of the beer styles on offer, but also in terms of who produced the beer.

Now, in a tactical master stroke, The Pizza Dudes appear to have taken us closer to the pre-craft era than we’ve been in years. What have they done specifically, you ask?

Step one: create the illusion of consumer choice. The Pizza Dudes set up various in-house brands in addition to their core brand; they quietly acquired several small independent breweries; they secured distribution rights for some big international brands. They were now able to offer a product basket appeared diverse and interesting to the consumer, even thought the vast majority of those products were produced in the same factory.
Step two: hit the market HARD. Armed with their lovely product basket, The Pizza Dudes’ sale force began aggressively targeting beer tap market share. By leveraging economies of scale, and by not shying away from loss leaders, they were able to offer keg prices and incentive deals that no other brewery in the country could match. This proved immensely successful and soon the Pizza Dudes had the largest market share of any individual craft beer supplier.
Notwithstanding this success, The Draught Guys remained an obstacle to the Pizza Dudes’ market domination. Unlike their other 3 main competitors, The Draught Guys could also make a compelling case to customers in terms of the variety of their offering.

So they implemented Step three: buy out your competition.
Effective this week, all of The Draught Guys’ dispensing equipment has become the property of the Pizza Dudes. That means that the Pizza Dudes now own taps in the trade that are pouring their competitors’ products. And in light of their historical marketplace tactics, is it likely that the Pizza Dudes will abide this? I think not.

Over the next few weeks we are likely to see dozens, if not hundreds of taps that had been pouring beers from small independent breweries being replaced with products from the basket of one company – the biggest, least independent craft brewery in South Africa. And if that’s not a loss for the craft beer consumer and the small producers in South Africa, then I don’t know what is.

My own comment and Beerhouse perspective is: We are not here to badmouth Devil’s Peak, Tap Room or any other market player. I got mad respect for Devil’s Peak beer quality, innovation and their pioneering work and we proudly work with and sell their products, but it is important for us to educate our customers on the source of the beloved product and make sure they can make informed decisions. I do believe, that Devil’s Peak is helping grow “craft” beer, by lowering the price point and making it more accessible, but I also believe, that we will need real and authentic variety to convince these customers to drink craft forever. Craft beer is not a winner-takes-it-all market, but can only thrive, if the ecosystem, the craft beer community is functional.

Old Taproom customers have already lost taps in the few days since the change was announced and there’s now a distribution gap in the market. I do hope, that the ‘homeless’ breweries will find independent distribution partners and my Beer Revolution group of companies happens to have a dormant nationwide distribution license and licensed warehouse in Paarden Island, which I’m happy to utilize, if required for such an undertaking…

Cheers,
Randolf Jorberg (BEERHOUSE founder & Head Dreamer of the Beer Revolution (Pty) Ltd.)

P.S. after publishing this article an intense debate erupted on social media, some even questioning, if Devil’s Peak is still craft
P.P.S. Devil’s Peak finally released an official statement on Monday emphasizing, that they are going to continue sharing a lot of their lines with small brewers as they always did…
P.P.P.S. I was sent this copy of The Tap Rooms email to their (previous) brewer-customers:

We wish to advise you that the Board of Shareholders at The Tap Room has taken a decision to sell its assets in trade to Signal Hill Products. We have until now been unable to inform any our stakeholders of these happenings as we have been bound by confidentiality.
This decision has not been taken lightly and was motivated by the consolidation in the industry. In addition to experiencing substantial pressure by large players targeting our outlet space we have also seen a significant drop in volume of product sold. As a result, the sale of our assets was a strategic imperative that we believe will enable the Tap Room to go on from strength to strength.
Pursuant to the sale we are changing our business model to be one that focuses on distribution and dispensing services. Should you be interested in us doing installs on your behalf, we will gladly assist where possible. We would also like to continue distributing your products going forward.
We can advise that it is not in SHP’s interest to remove all competitor lines, and they have intimated that they want to work with you guys going forward as they do with all other breweries. The Tap Room will continue to service and maintain these lines and will continue to collect line rentals.


It’s our 5th Birthday

It’s Beerhouse on Long 5th Birthday and we are going to celebrate all week with a line up of our favourite events. Join us for a beer, food and events from 30th July till 5th August 

Tuesday 31st July: ‘The State of Beer’- An industry review. Beerhouse has always championed the BEER revolution and believes in inclusivity. We curate a beer menu that includes macro and micro beers and is committed to the education of the market. We are in a great position were we observe both macro and micro challenges to the market and wish to create dialogue to increase further cooperation and education. The open discussion will take place at Beerhouse with a live and streamed audience. The intention is to create transparent dialogue in an open forum focusing on the current state of the industry and the challenges it faces.

The Panel

Lucy Corne – The Brewmistress

Nick Smith  – Soul Barrel

Wolfgang Koedl – Cape Brewing Company

Steve Miller – Garagista/ Ex-SAB

Time – 6pm – 8pm

Discussion Topics

  • Macro and Micro – can they work together for the betterment of the industry?
  • Competition Commission discussion – Ab-InBev undertakings regarding support microbrewing industry.
  • Challenges facing ‘craft beer’ in SA.
  • Beer Appreciation initiatives and Programs.
  • Training and quality initiatives and Programs.

Participation is free and open to all. A serious discussion followed by some fun…

Beer Quiz

We are bringing you a FREE entry quiz to do with ALL THINGS BEER!
Are you smarter than the  Beer Whisperer? Build a team of beer nerds and let’s see.

Time: 8pm – 9pm
Tickets: Free
Prizes: R500 off of your bill

Alternative bookings contact:
email: onlong@beerhouse.co.za
phone: 021 424 3370

 

Wednesday 1st August: Bottomless Ribs & Darling Bone Crusher

This Wednesday we have a very special Bottomless special! Grab BOTTOMLESS BEER with your Bottomless Ribs for only R299!

If you aren’t into the bottomless beer top up, you can still get our delicious Bottomless Ribs for R130.

Beer brought to you by Darling Brew.

 

Thursday 2nd August: IPA Day- First Thursday

IPA DAY – Meet The Brewers

Our now famous First Thursday Live music vibe and International IPA Day, it’s a double whammy!

Meet The Brewers of Cape Town’s finest IPAs and have a free tasting with a side of beer banter.

JC Steyn – Devil’s Peak – Capenhagen NEIPA

Nick Bush – Drifter – NEIPA

Lethu Tshabangu  – Ukhamba – Millet NEIPA

Carl Nienaber  – 400 brewing Company – Harambe Resurrection Black IPA

Danial Shields –  Shields Funk Machine – IPA

Time: 7 pm

FREE

LIVE MUSIC

First Thursday promises to bring you NON-STOP partying from 8pm!

Here is our line-up:
8pm: Androgenius
9pm: EASY FREAK
10pm: DJ Branny

ENTRANCE IS FREE!

Friday 3rd August: International Beer Day- Majozi Live -Lit Lager Launch

It’s international Beer day and officially our 5th Birthday. Join us for the official launch of our very own house beer, LIT Lager and sing along to the amazing Majozi.

Majozi is a proudly South African musician who has recently emerged onto the scene from the coastal city of Durban.
At the age of thirteen, he started to teach himself guitar, which eventually led to him studying a foundation course in jazz and popular music at the University of KwaZulu Natal.

 

   


Caramellow Beer

We are very proud to launch Beerhouse Fourways 4th Birthday beer. The Caramellow beer is a Salted Caramel Ale that was born out of our wish to recreate found childhood memories of the legendary Caramello Bear Chocolate that had a salted caramel centre. This delicious ale was expertly brewed by Brendan Hart of Frontier Beer Co in collaboration with Beerhouse.

The beer recreates a great sweet caramel taste by using rich cara-pills, Munich malts and actual caramel additions that balances Beautifully with late salt additions that give your taste buds a great flavour journey from sweet to savoury and finishes dry and extremely sessionable.

The beer is extremely limited and a first of its kind in the world. A real treat. Get yourself down to Beerhouse Fourways this week to get a taste of experimental beer.

Cheers

 


Beerhouse Fourways 4th Birthday Celebrations

It’s Beerhouse Fourways 4th Birthday and we are going to celebrate all week with a line up of our favourite events. Join us for a beer, food and events from 9th July till 14th July. 

 

Monday 9th July: Meet The Brewers #DrinkLocal 

Kick off Beerhouse Fourways 4th Birthday celebration week with an awesome Meet The Brewers #drinklocal edition.

Meet The Brewers is an amazing platform where you can meet your favourite local brewers, drink their beer, find out more about the inspiration behind the beer and breweries, as well as taste the amazing food & beer pairing that we have in store for you!

We love giving local brewers a platform to share and shine on.

Entrance is free, and seats are limited. Click here to book your space.

 

Tuesday 10th July: ‘The State of Beer’- An industry review. Beerhouse has always championed the BEER revolution and believes in inclusivity. We curate a beer menu that includes macro and micro beers and is committed to the education of the market. We are in a great position were we observe both macro and micro challenges to the market and wish to create dialogue to increase further cooperation and education. The open discussion will take place at Beerhouse with a live and streamed audience. The intention is to create transparent dialogue in an open forum focusing on the current state of the industry and challenges it faces.

The Panel

Alan Melville Red Rock Brewing CO, Apiwe Nxusani-Mawela- Brewster’s Craft, Danie Odendall-Bearded Brew, Eben Uys – Mad Giant

Discussion Topics

  • Macro and Micro – can they work together for the betterment of the industry?
  • Competition Commission discussion – Ab-InBev undertakings regarding support microbrewing industry.
  • Challenges facing ‘craft beer’ in SA.
  • Beer Appreciation initiatives and Programs.
  • Training and quality initiatives and Programs.

Participation is free and open to all.

 

Wednesday 11th July: All things Beer Quiz Night

We are bringing you a FREE entry quiz to do with ALL THINGS BEER!
You think you can take on the Beer Whisperer, Murray Slater, and answer his beery questions?

Details:

Time: 7pm
Tickets: Free
Food Special: Bottomless Ribs for only R130!
Prizes: R500 off of your bill

Alternative bookings contact:
email: fourways@beerhouse.co.za
phone: 011 465 2402

Thursday 12th July: Silent Disco

We love Silent Disco and we definitely love our Beer Loving Customers!

Come and enjoy this day with us, get your dancing shoes on, tie up your hair ladies, we plan on getting messy!

We are going big and have great specials in-store.
Brandy lovers? Get your 2 x Double Parow Brandy and 330ml Coke for only R65!

Get ready for the #quietriot!

Friday 13th July: Free Beer Friday

Our Free Beer Friday’s over the last four years have introduced our hard-working beer lovers to many beers and rewarded them for the weeks hard graft.

Join us for a free beer every Friday from 4pm.

Yes, that’s right. Free beer. As it’s our fourth birthday we will be giving away four kegs our local beer.

All you have to do is whisper the password to one of our beer navigators and free beer is yours. The password will be released on Twitter and in this Facebook event.

Saturday 14th July: Majozi Live

We have an unforgettable line-up in store for you, this will be a night not to miss.

7pm: First Opener: TBA
8pm: Second Opener: Monkey’s Wedding
9pm: Main act: Majozi
10pm: Resident DJ’s

Majozi is a proudly South African musician who has recently emerged onto the scene from the coastal city of Durban.
At the age of thirteen, he started to teach himself guitar, which eventually led to him studying a foundation course in jazz and popular music at the University of KwaZulu Natal.

He describes his music as being Indie-folk with subtle influences of electro and attributes his faith as one of his musical inspirations.

In 2013, he released his first EP, Marvelous Light, which was recorded and produced by Warren Meyer of Doppler Studios. The album made it to no.9 overall on the South African iTunes chart and no.1 in the singer/songwriter category.

Following the online success and popularity of the EP, his single, The River, was play-listed on 5FM, Kfm and other radio stations across the country. The infectious beat and meaningful lyrics have fans singing along with gusto at all the gigs he has been landing.

Over the past year, Majozi has been steadily climbing the South African music ladder, getting the opportunity to open for Matthew Mole, Gangs of Ballet, Zebra and Giraffe, Mango Groove, Matthew Mole and international artist, Yoav.

 

 


First Thursday Live Music – Native Young

Thirsty Thursday is huge in Cape Town CBD! We love to make this a big party every month and we love to bring you the best of the best of local artists!

This month we showcase the ‘Kasi-Pop’ Native Young.

This months line up:
8pm: Kyle Chowles
9pm: Native Young
10pm: DJ Branny

Remember entrance is free!

We also have awesome specials:
Half Price Beer Cocktails from 6pm – 8pm
2 x Double Parow Brandy and 330ml Coke for only R65!

A bit more on the Native Young.

Native young is the brainchild of Yannick Meyer, a 27-year-old producer and songwriter, from Cape Town, South Africa.
When embarking on the Native Young project, the original goal seemed to be to forge musical ideas with people from different cultural backgrounds, pushing the boundaries of music and fusion in a true heart connection. What bloomed forth from this was something truly special.
The band has developed into 4 piece afro-folk indie collective founded in 2014 with members from various walks of life and cultures.

When asked to sum up their music genre Native Young describe their sound as “Kasi-pop”.
There are a handful of bands in the world that seem to have the ability to reach so many listeners at a heart level, with extremely listenable melodies, funky hooks and soulful phrases, while at the same time leaving their audience feeling that they have heard something truly original and fresh.