The Jack Parow Brandy Special Launch Tour at Beerhouse

CATCH JACK PAROW IN CONCERT ON HIS ‘KARATE WATER TOUR’ AT BEERHOUSE IN CELEBRATION OF THE FIRST CRAFT BRANDY SPECIAL IN THE COUNTRY

Get bos bef*k listening to Jack Parow and drinking Parow Brandy #atBEERHOUSE!

Beerhouse and Parow Brandy will be launching SA’s first ever craft brandy special. It doesn’t get better than 2 x Double Parow Brandy and Coke for R65!

FREE Brandy Special on Entry for everyone!

The Karate Water Tour made a stop at Beerhouse Fourways and at Beerhouse Centurion on the 31st of March.

The Karate Water Tour makes a final stop at Beerhouse on Long on the 26th of May.

Ticket Details: Online Tickets R65, Door Sales – R85, Get Tickets, HERE.

 

MEDIA STATEMENT FOR IMMEDIATE RELEASE

CRAFT BEER CHAMPIONS, BEERHOUSE, INTRODUCES CRAFT BRANDY TO ITS EXTENSIVE COLLECTION TOGETHER WITH JACK PAROW

CATCH JACK PAROW IN CONCERT ON HIS ‘KARATE WATER TOUR’ AT BEERHOUSE IN CELEBRATION OF THE FIRST CRAFT BRANDY SPECIAL IN THE COUNTRY

Beerhouse, the brand that has been championing the craft beer revolution in South Africa for the last few years, is now extending its beverage offering by partnering with everyone’s favorite SA rapper, Jack Parow. Through this venture, Beerhouse will be adding craft brandy to their ‘99 bottles of beer and 25 on tap’.

Parow recently launched his very own craft ‘karate-water’ brand, Parow Brandy, after sampling the golden nectar for years. He used the wisdom gained from his brandy experiences to create an authentic brandy for the people. And it is this very Parow Brandy that can now be enjoyed at all Beerhouse branches nationwide.

Always on the forefront of innovation, Beerhouse also introduced a new food movement last year with its #BrewFood revolution – teaming up with Ultimate Braai Master winner and Laat Die Potte Prut presenter, Piet Marais (and his team), to present an exploration that brought a fusion of food and beer together. Yes, indeed food and even dessert made with beer as an ingredient.

Says Randolf Jorberg, co-owner (and ‘head dreamer’) of Beerhouse: “Apart from beer, the Beerhouse team is completely aware of South Africans’ love of ‘klippies and coke’, or ‘karate-water’ as it is colloquially known. With our fingers on the pulse at all times, we absolutely love to surprise Beerhouse fans with something new and fresh. So a natural progression for us was to introduce craft brandy to our craft beer collection, and who better than the man himself, Jack Parow, to be part of this adventure with his Parow Brandy. We naturally have some other new craft surprises up our sleeves, so watch this space, but enjoy this craft brandy addition in the meantime.”

Beerhouse launched the introduction of the Parow Brandy to their collection with a Karate Water Tour featuring Jack Parow. This will be followed by an additional Jack Parow concert at Beerhouse Long Street (Cape Town) on the 26th of May.

Over and above, Beerhouse will be offering the very first ‘craft brandy’ special in the country – the Parow Brandy special at a mere R65 for two doubles plus a 330ml coke. Those attending the Karate Water Tour will be able to enjoy this special for free upon entry (one drink per ticket) – in effect taking R65 off the ticket price.

Parow comments about his newly launched craft brandy: “When I was a lightie, I never could have imagined that anyone would even like my tunes, let alone me having my very own brannewyn! Now we can all finally drink a real brandy, not like these other brandy labels who told me they can’t work with me as their target market is a higher LSM than my fans…basically saying my fans are not fancy or rich enough to drink their brandy – yet my fans are the people who drink the most of their freakin ‘fancy’ brandy. So now I have a brandy for everyone; whether you live in a shack or a mansion; drive an Escort or a Porsche. It’s REAL brandy for REAL people and it tastes better than any other brandy out there – I promise you that!”

Concludes Jorberg: “Craft drinks are the way to go as we have proven time and time again! You can be assured that Beerhouse will continue to be on the forefront of any craft revolutions. Our vision is to have 20 Beerhouse branches by 2020, and we’ll only succeed in achieving this by remaining the number one choice destination for the best drinks (and #BrewFood) experience.”

For more information, visit www.beerhouse.co.za.

Join the conversation on Facebook (BEERHOUSEsa), Twitter (@Beerhouse) and Instagram (beerhouse.co.za).

Beerhouse is open from 11am to late, seven days a week, in Cape Town (Long Street), Johannesburg (Fourways) and Pretoria (Centurion).

ENDS

NOTES TO THE EDITOR:

Parow Brandy is premium 3-year blended brandy. It contains 30% pot still brandy and 70% unmatured wine spirit, like most brandies on the market. The difference with Parow Brandy is that the highest quality ingredients is used to give it its great taste.

Parow Brandy is made from Colombard and Chenin Blanc grapes, originating from Worcester and Vredendal in the Western Cape.

When sipping Parow Brandy, one should taste flavours of fresh apple and pear.

Parow Brandy can be enjoyed neat, with ice, or with a mixer, thanks to its versatility.

A little bit about the legendary Jack Parow

Jack Parow – Zander Tyler was born in Parow, Cape Town in 1982.  Today he is known as Jack Parow, the dangerous romantic Afrikaans rapper.  Contrary to popular belief, his wild-fire success did not happen overnight.  Jack started out rapping with crews from the Cape Flats and was rapping for many years before Cooler as Ekke catapulted him into success.

He studied to be a mechanic, but had to take jobs like packing fish in Cape Town harbour and allocating graves for the Cemetery Division of the Cape Town municipality to support his rap habit.  Performing only for a beer and pizza soon changed, when his collaboration with Die Heuwels Fantasties on the track, Die Vraagstuk, put him in the limelight.

Jack Parow released his debut self-titled full length album in 2010.  It struck gold within two weeks of its release and went platinum within a year.  His music video for the hit Cooler as Ekke reached over 3.5 million views on YouTube.

Since his debut release he has headlined at major festivals in South Africa.  Parow has performed in Russia, tours Europe almost annually and has played before packed out shows there. Performance highlights include opening for rap legends Eminem and Snoop Lion.


One Comment On “The Jack Parow Brandy Special Launch Tour at Beerhouse”

  1. CATCH JACK PAROW IN CONCERT ON HIS ‘KARATE WATER TOUR’ AT BEERHOUSE | Eat. Play. Drink. Cape Town.

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