Since the start of the national lock-down in South African we were forced to close and lay-off all staff, as no restaurant is allowed to open or sell hot food. When and how we will be allowed to reopen with delivery operations or what the future for restaurants and bars holds remains to be seen, putting many people out of work and the hunger crisis growing. Beerhouse has taken the firm stance that we will not go down without a fight. We WILL open again to serve the thirsty the widest variety of beer under one roof again.
In the meantime, we simply cannot stand by while our communities and staff grow desperate and hungry.
Creating an operational Soup Kitchen
As of Tuesday, 21st April 2020, we have turned our kitchen into an operational soup kitchen. We are calling our staff in two at a time on a rotation to earn a daily cash wage and take some food home to feed their families.
The food that we are making is being donated to Ladles of Love. Every Monday and Thursday we are making between 400 – 600 liters of soup that gets picked up by The Hebron Project that distributes it in the Ocean View community near Kommetjie, Cape Town.
Thus far Beerhouse has partnered with Tygerberg Hills Lions club to help raise the starting funds to get this project off the ground.
A special thank you to all of our donors thus far:
Tygerberg Hills Lions – R3 000
Merriman Lions – R600 & 420L of frozen prepackaged meals
Sgt. Pepper – 5kg of springbok meat
Onomo Hotel – 100 pieces of chicken 1/4, veggies and fruit
Just Us Productions – R1 000
Food Lovers Market N1 City Value Center – 10% discounted on food we bought (value of R430 discount)
Elke Stanglow-Jorberg – R1 000
Helen Martin Clark – R1 000
Max Hutchinson – R5 000
As a result of these donations we are able to keep our kitchen operational for a week to produce a minimum of 100L (200 meals) of soup per day, but we want to be able to do more and longer!
How can you help?
There are two ways that you can support our kitchen:
1. Cash Donations
Donate via our #YellowFund on BackaBuddy, we will use this money to pay the staff who are working each day, support staff in need and other operational costs of running a soup kitchen (kitchen gas, petrol, cleaning products, etc)
2. Food Donations
Grains, vegetables, meat, spices, etc. These food donations can be dropped off at Beerhouse on Long, 219 Long Street, Cape Town CBD, Monday – Friday 8 am – 2pm. We will also accept any other donation that can be used in food parcels, hygiene parcels, etc.
3. Equipment Donations
20L – 50L containers to transport food from Beerhouse to Ladles of Love
50L – 100L cooking pots
Gloves & cleaning chemicals (also operational expenses)
You can email firstname.lastname@example.org or call 083 503 5118 to find out more about how you can get involved.
This Valentine’s Day mix and mingle at the coolest Tinder Party in town from 7pm #atBEERHOUSE, with Belgian Beer Company SA Liefmans Yell’oh!
How it works:
Download the Tinder App, set it to a 1km radius, swipe left or right and let’s get the party started!
The first 10 people to show us their Tinder Profile Picture (pic must be of themselves at Beerhouse) get a free Liefmans Yell’oh.
Activities lined up:
- Sex Quiz with Lubrimaxxx Personal Lubricant to keep it interesting
- Games Night with a sexy twist
- DJ TK Tequila on the decks
- Speed Dating
- Sex Quiz
Specials for the day:
Please follow this events for more details:
Part of our company wide objective to recruit and develop quality people that believe in and can execute the Beer Revolution’s vision. We are constantly looking at ways to empower our people and their development is always a priority.
We are very proud to announce that two of our managers have completed their UCT Restaurant Managers Diplomas via Get Smarter. Congratulations to Fanent Thabiso and Michael Cain who passed the course with flying colours. The short online course has equipped these already very capable managers with more tools to excel in their roles at Beerhouse. Michael has been with our Fourways venue for two years and has shown that he is an astute leader. Fanent was one of our original employees three years ago at Beerhouse on Long. He was one of the best waiters that we have ever had the privilege of working with. He showed great initiative and was a team player. He has developed into a great leader who is very well respected by the staff and his senior managers.
The course covers topics such as, Safety and regulations, Menu planning and costing, Financial administration, Interpreting budgets, controlling costs and increasing sales, Managing a team, Training and Human Resource and Dealing with customers: Online and offline.Our awesome ‘Admin Fairy’, Preciouse Katsande, who has become a major driving force in our Social Media & Marketing team has just passed a Social Media & Marketing Course via Shaw Academy with a distinction. She is also completing her Honours in Integrated Organisational Communication with a focus on Advertising, Public Relations, Marketing and Communication Research. All the while working full time at Beerhouse Fourways. Way to go Presh, we are proud of you.
We are also very proud to announce that two of our dedicated and loyal Navigators have been promoted to the management teams at Long Street and Fourways. Prince Garpare and Frank Ngoma have been long serving and have applied themselves to all challenges. Not only are they fine young gentlemen but they take initiative and have helped drive Beerhouse forward. We look forward to your continued development and love that you are able to have a space to reach your undoubted potential. Keep growing with us and enjoy the ride.
All managers will be starting this month a internal management course developed by Beerhouse. The first module covers Leadership and staff engagement. The course that is made up of multiple modules including, people management, communication, menu planning and costing and deeper understanding of how a manager can effect the bottom line with their day-to-day actions will run over the next six months. We are very proud of our internal training as we continue to improve all facets that come together to empower and educate.
If you wish to join the growing team and reach your potential then Join The Beer Revolution.
Update: 04 September 2017
We are thrilled to let you know that today was Joe’s daughter’s first day at school! She attends the L’école Française du Cap, Cape Town French School. She was awarded a full scholarship that covers her tuition at the private school from Pre-school to Matric (Baccalaureate) and is an effort led by the French School teachers and Beerhouse owner Randolf Jorberg.
Since Joe’s tragic death on the 20th of June 2015, the outpouring of support from the wider community of beer lovers and brewers has been very humbling. Last year we reached our fundraising target of R60000 towards the Joe’s Legacy Fund.
The money raised was put in a fund for his daughter to access when she starts school. With your help this young girl will have every opportunity to reach her potential.
Please feel free to continue to contribute to Joe’s Legacy Fund, HERE.
For more information on Joe’s Legacy please see our previous blog and update below:
One year on, from a senseless tragedy that took the life of our Doorman and friend Joe Kanyona, a sensitive and caring soul, we remember him and look forward to contributing to creating and safeguarding his legacy.
Joe was killed while on duty, protecting us, as he always did. We are committed to looking after his legacy and exercise this commitment by supporting his only child; his beloved daughter who was only 4-months-old when her father passed away on the 20th of June, 2015.
Last year, Beerhouse hosted various fundraisers in Joe’s honour. The proceeds donated by Beerhouse and our generous customers, were used to support Joe’s family. In remembering Joe, we are delighted to announce that his daughter has recently been awarded a full scholarship by the L’école Française du Cap, Cape Town French School. This extraordinary donation covers her tuition at the private school from Pre-school to Matric (Baccalaureate) and is an effort led by the French School teachers and Beerhouse owner Randolf Jorberg.
“Due to her combined heritage of both Xhosa and Congolese parents, she is a perfect fit for the bursary; we have no doubt this bursary, funded by the French School, will give her the otherwise impossible opportunity to shine academically and realise her potential, so critically hampered by the tragic loss of her father”.
“We are convinced her social integration in the school would pose no problem at all as she would benefit from a support network capable of shouldering her tough academic commitments, and be able blend easily into the diverse, multicultural student body of the French School of Cape Town.” reads a statement from French School Board Committee.
Further, Beerhouse was instrumental in establishing the Long Street Association -soon after Joe’s death. Long Street Association is working hard to keep those who work and visit Long Street safe and employs up to 10 law enforcement officers and security patrols to enhance security on Long Street.
The trial of the three accused of murder and conspiracy to murder of Joe Kanyona will resume again on 22nd June after postponement.
This year, on the anniversary of Joe’s untimely death, Beerhouse will be hosting fundraising events for the week 20th June to 27th June 2016. All proceeds will go to assisting with Martha’s care.
The Schedule of Joe’s Beerhouse Tribute Activity.
On Monday the 20th: Beerhouse will donate all the day’s revenues without any deductions for stock or operating cost to the Joe’s Legacy Fund. We ask our patrons to drink our taps dry.
The ticket sales and proceeds of Meet the Brewers food and beer pairing event on the evening of the 20th will also go to this Fund. Tickets for this event are on sale for R175 at Quicket and include 6 oak aged beers from Innis & Gunn (Scotland) paired with 6 canapés from the Beerhouse kitchen.
The rest of the week, (20th June to 27th June), Beerhouse will offer a ‘Pint for a Purpose’ tap. They will tap beer sponsored by Drifter Brewing Company, Atlantic Storm Brewery, Jack Black, Zebonkey Brewery, Apollo Brewing Company, Cape Brewing Co., Belgian Beer Company SA,Dissident Brewing Company, Red Sky Brew, Devils Peak Brewing Company who have donated kegs of beer to the cause. Breweries, that want to donate their beers for this purpose are asked to contact Beerhouse as soon as possible. All proceeds from the sale of these beers will go towards Joe’s Legacy Project fund.
If you are unable to join us over the week and wish to contribute please donate on our Back a Buddy page. Any additional donations are welcome.
****UPDATE 01 July 2016*********************************************
We have reached our initial goal of fundraising R40K to go towards Joe’s Legacy Fund ( below). Due to the amazing support and generosity from the beer community we still have donated kegs to raise funds with. We will continue our Pint-for-a-Purpose drive into the coming weeks and have extended our goal to R60K. Come drink us dry.
All funds raised will be held in a trust managed by Servo Fiduciary Services free of charge for the purpose to enable Joe’s daughter to cover all school related cost – transport, canteen cost, uniform, school trips, extracurricular activities, etc. If you are in a position to offer her a regular lift from the Goodwood area to Sea Point in time for school, please contact Beerhouse.
“Words cannot express how grateful we are at the outpouring of support that Joe’s family has received to date from the Western Cape and further afield. Joe had a tremendous impact on the Beerhouse family and Long Street when he was alive. His memory and our customer’s support are seared in our hearts and will never be forgotten. It is our hope that we will able to help secure a bright future for Joe’s daughter.” Randolf Jorberg, Beerhouse Owner.
So Rhodes and the fees haven fallen so what about the latest campaign #CraftBeerPriceMustFall ? Fellow revolutionary Apiwe Nxusani-Mawela, Brewster and beer lover has responded from a brewing point of view.
Her blog was driven by observations of ‘crazy’ prices charged for craft* beer. I too have witnessed some ludicrous prices charged for beer at certain establishments and I too would rather drink something else, like wine. Ooooh Wine! The Beer whisperer drinks wine? That I do and I rather like it.
I will now attempt to respond from the hospitality point of view to the increasing calls for prices to be checked. I can’t vouch for everyone and I know that many outlets get it wrong. Remember that three years ago paying over R25 for a 500ml would have been unheard of. Then the revolution came. Old battle- worn microbreweries like Mitchell’s were meandering. Then came new players that took beer from the hands of the boep and braai fraternity and into the hands of the youth through modern marketing tactics and a very different product. Brewers & Union, Jack Black and Darling Brew made beer desirable and sexy. They opened our eyes, minds and taste buds to a new experience which led to further exploration and education. Suddenly we were buying beer for R30 then R40 and, oh my, I purchased a beer for R550 the other day. And yes, it was worth it! Every single sip of the 500ml bottle was savoured like the finest wine.
So people are more inclined to part with R45 for a pint thanks to the revolutionaries. So where does that R45 go? I am not a financial guru but I do sit in management accounts meetings at Beer Revolution HQ and have become very familiar with the ‘Game of Margins’ over the last few years.
It’s a common misconception that hospitality outlets are greedy and that their mark-ups are ridiculous. This can be said for some, but I will come to the defence of the majority that play the margins game honestly and within market-accepted playing field.
Here is my breakdown of what a R45 500ml serving of beer consists of for a hospitality outlet**:
The pie seems large but for a beer to come from brewery to belly its takes a lot. One of the great things about our revolution is that it is human resource heavy and provides a great number of jobs. The two Beerhouse’s alone are employing over a hundred people whose lives have been enriched. Operating cost for retail outlets like Beerhouse are numerous. Staff wages, rent and utilities are the biggest contributors. Then you have about 45 other smaller operating cost centres including monthly costs of R15 000 on cleaning and hygiene materials, R20 000 on banking fees and R25 000 for bar supplies (glassware, napkins, etc), and it does not stop with maintenance, marketing, training, printing, accounting fees, wastage, entertainment, licenses, communication, insurance, etc. It all stacks up but is essential to us operating an enhanced experience and proper curatorship of beer.
Essentially beer is about small profit margins. The only way to go laughing to the bank is to do big volumes. The biggest threat to the laughing is an inability to produce volume and therefore playing the ‘Economies of Scale’ game that makes Macro breweries giggle on the way to the bank.
Brewers and retail must team up to create, curate and maintain this route to market. Charge fair prices that allow growth for both partners and always make sure the product is served at optimum condition so that our revolution may recruit many more beer lovers. Those who only think of short-term profiteering will inevitably fall by the wayside as beer lovers will not tolerate being taken for a ride while retailers laugh. They will talk with their feet and perhaps even drink wine.
Stay Thirsty-Stay Curious
** I refer here to on-consumption restaurants and bars and not to off-consumption bottle stores.